Social Listening Consultant - Contract
Insight Agency - Consumer Health Client
£250-£300 per day - Outside IR35
London - can be remote
An award-winning insights agency is looking for a freelance Social Listening Consultant to support a strategic project for a leading consumer health brand in the Chinese market. This role requires fluency in Mandarin and hands-on experience with Brandwatch and Keyword.io to deliver high-impact insights.
Role & Responsibilities:
- Understand the competitive landscape: Analyse consumer perceptions of competing products, uncover unmet needs, and monitor market dynamics
- Deep dive into consumer needs and benefits: Identify what drives consumer interest, engagement, and loyalty within the health space
- Explore usage patterns, daily routines, and purchase drivers through online conversation analysis
- Analyse sentiment and awareness: Measure how the brand and its competitors are discussed and perceived across key platforms
- Work with the wider insights team to develop strategic recommendations based on findings-helping shape brand, product, and communication strategies
Skills & Experience:
- Fluent in Mandarin Chinese (written and spoken) - essential
- Proven experience using Brandwatch and Keyword.io in an agency or brand-side environment
- Experience in social listening, digital research, or consumer insights, ideally in the healthcare or FMCG sectors for the Chinese market
- Able to turn unstructured data into actionable insights and clear narratives
- Detail-oriented and culturally attuned to nuances in Chinese online conversations
Benefits
£250-£300 per day, outside IR35, 4-6 week contract
How to Apply
Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page
Social Listening / Brandwatch / Keyword.io / Agency / Healthcare / Mandarin / Chinese / China