My local government client is currently looking for a Senior Marketing Manager for a hybrid role in Bournemouth.
£250 per day (inside IR35)
3 months, extendable
Bournemouth
Experience Required:
- Line manage 4 Marketing Officers and 3 Marketing Officers
- Experience of media planning and buying
- Experience of implementinga broad range of marketing tactics including web, social media, email marketing, video, print, POS, online and social advertising, out of home, press, and radio.
- Experience of soft market testing, tender preparation and award, and contract management
- Experience of commissioning and managing creative, media buying and marketing agencies
- Experience of setting, tracking, and reporting on KPIs
- Experience of implementing an evaluation framework
- Experience of leading a research first and last approach, from interrogating available data for baselining and developing primary research, through to audience targeting plans, and concept testing
- Experience of developing and implementing professional marketing processed and protocols which aid efficient, clear, and prioritised workflow