Responsibilities:
- This role will support the strategy and lead the execution of our group's acquisition strategy across our main two channels within paid search and paid social, bringing best-in-class principles and practices
- Develop and implement digital marketing strategies across multiple channels, Meta, Google, Microsoft and other digital platforms
- Analyse and report on campaign performance, using data to inform future marketing strategies
- Stay up-to-date with the latest digital marketing trends and technologies, and proactively suggest new ideas to improve our marketing efforts
- Deliver internal company communications, sharing relevant content and updates with the wider team and business
- You'll build, manage, analyse and optimise our acquisition campaigns across predominantly but not limited to Meta, Google and Microsoft
- This is a hands-on role and you will take ownership of the management within the respective ad platforms
- Your role will include responsibility for all granular aspects of performance marketing including bid management, keyword maintenance, ad copy, creative optimisation, landing page development, campaign structure evolution and audience generation
- Working with our data manager, you'll scope and build audience segments to test, scale and optimize our customer targeting
- Alongside the Marketing Manager and Digital Marketing Specialist, you'll implement and test new acquisition channels, taking a data-driven approach to evaluating performance
- You'll have a clear understanding of user journey and AB testing, in order to evaluate and optimize each touch point of the customer journey to maximise conversion rates and drive performance marketing
- You'll support our Marketing Manager on the budgeting, planning and execution of all paid acquisition marketing activities
- You'll deliver continued acquisition growth across our key markets, while optimising towards value through the marketing and customer journey funnels
- Working closely with our Analytics team, you'll maintain and build on the data that we capture and that our tracking systems report accurately
- You'll understand and monitor all acquisition marketing KPIs through dashboards and reports, identifying areas of opportunity and diagnosing issues quickly and taking swift action to fix them
- You'll support the generation of presentations in order to communicate the performance of our paid acquisition marketing across the business
- You'll collaborate with the wider marketing team to deliver cross-channel campaigns
- Although this role is analytical, creative flair is also essential - you will need to be comfortable updating creative assets using the templates provided
Requirements
- Previous experience in a digital marketing role
- A minimum of 1 years experience working in a similar role for an agency or brand
- Experience managing multiple accounts
- Strong knowledge and experience in managing paid media
- Knowledge and experience with Google Ads and Meta Ads
- The ability to analyse campaign performance for better ROI
- Excellent communicator, confident in presenting strategies, data analysis and recommendations
- Ability to ensure budget monitoring and performance is met
- Creativity flair and the ability to learn creative tools such as Canva/Photoshop - although this is not a huge part of the role there will be times when you will need to be able to do this to be able to update assets quickly and efficiently
- A test-and-learn attitude is a must
- Results-focused - and analytical-minded
- Commercially minded and strong work ethic
- Ability to communicate with dev and product teams
- Technical ability to set up campaigns from start to finish