Role: Business Analyst - Salesforce Marketing Cloud Salary: Up to £60'000 Location: Bristol HQ - Hybrid Model (1-2 days p/w)
This market leading client are looking for a Salesforce Marketing Cloud SME to come and join them as they start to build on their current salesforce platform, to gain a further understanding of their users and make data backed marketing decisions.
Experience Required:
- Deep expertise in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Social Studio, Mobile Studio, and Audience Builder.
- Proficiency in data management within Marketing Cloud, with the ability to design complex data models and segmentation strategies.
- Strong skills in marketing automation, journey design, and the implementation of dynamic content and personalisation.
- Ability to design and send marketing emails, with knowledge of HTML and CSS for customisation.
- Analytical skills to develop insights from campaign data and drive data-driven decision-making.
- Excellent communication and training skills to disseminate knowledge and best practices within the team.
- Awareness of regulatory compliance, such as CAN-SPAM and GDPR, within the context of digital marketing.
Key Accountabilities:
- Serve as the go-to expert for all Salesforce Marketing Cloud functionalities, guiding the team in leveraging the platform for maximum impact.
- Design and customise email templates using HTML and CSS to ensure high-quality, brand-consistent communications.
- Assist with the integration of Salesforce Marketing Cloud with other systems and platforms, including CRM and third-party tools, to enhance data flow and campaign efficiency.
- Stay abreast of new releases and features within Salesforce Marketing Cloud, driving continuous learning and improvement in marketing practices.
- Exhibit strong communication skills to collaborate effectively with various teams and stakeholders, ensuring marketing strategies are well-understood and effectively implemented.
Benefits:
- Pension matched up to 11%
- 25 days holiday + bank holidays
- 18 weeks parental pay