We are recruiting for a national marketing agency based in Manchester city centre, looking for an experienced and versatile marketing manager. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and strive under tight deadlines to meet the company's and our clients changing needs.
Objectives of the role include:
- Innovate and inspire the marketing team to deliver best-in-class marketing for our clients.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
Responsibilities of the role include:
- Help develop creative briefs and guide creative direction to meet objectives for all marketing communications, including print, digital, and video assets for our clients.
- Conceptualise and execute on multi-channel campaigns across the agency's portfolio, ensuring the alignment of communications and messaging in all channels.
- Manage content and updates for clients and internal touch points, establish budget guidelines, participate in events.
- Train and inspire the marketing team to deliver best-in-class marketing for our clients.
- Gather customer and market insights to inform strategies, have an excellent understanding of marketing trends.
- Identify effectiveness and impact of marketing activity creating a monthly report to be shared with senior team and clients.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Requirements to be succesful in the role include:
- Bachelor's degree (or equivalent) in marketing, business, or related field
- At least 2 year's-experience in people management
- Proven success in developing marketing plans and campaigns
- Proficiency with online marketing, email and social media strategy
- Experience of account management and client interaction
- Willingness to travel
- Established contacts in media
- Excellent written and verbal communication skills
- Strong project management, multi-tasking, and decision-making skills
- Metrics-driven marketing mind with an eye for creativity
- Experience with marketing automation
This is a hands on managerial and team leading role therefore you will need to demosntrate you have experience in managing and supporting a team of marketing assistants, providing training and mentorship.
In return for your input in leading and growing a team across multiple accounts, you will gain an excellent remuneration and career path package that has a clear route to potemtial Directorship with bonus and future share options. If you are looking to move your career forward and feel you have the necessary attributes to inspire and lead then please submit your CV for a confidential discusion.