Digital Tonic are thrilled to be working with a leading pet food brand as they look to hire an experienced Digital Marketing Manager for the team. This is a much loved fun brand who are really building out their eComm offering, you will drive integrated brand awareness and customer acquisition campaigns, to help the company continue on its strong growth curve.
You'll be joining a fairly small but fantastic team where company culture is so important, so you will need to be hard working, driven, friendly, personable, and willing to muck in and help whenever required. There is a really good trading team on hand so you won't need to worry about managing the website, and there's a digital agency running paid ads, affiliates and paid social, so it will be your responsibility to expertly manage them and ensure you get as much out of them as you can.
Email is such a successful channel for the brand that a key objective will be to continue increasing the customer database and building out automated flows to drive retention. You will seek out ways to improve campaigns, whether that's diving into Google Analytics, analysing the UX, calculating ROAS, CPA or CTR, you will always be looking for improvements. There is a small element of offline due to direct marketing campaigns, but this is a predominantly broad digital role.
There will be 1 day in Devon each week so you must be able to travel when needed, but the majority of your time will be working from home.
Skills and Experience
- Strong digital marketing campaign experience
- Previous B2C experience
- Ability to manage an external digital agency and maximise results
- Good email marketing strategy knowledge
- Proven experience delivering customer acquisition and brand awareness campaigns
- Highly personable, a team player, hard working and driven
- Strong communication skills
Benefits
You'll be joining a fantastic team and company. There's a competitive salary (£45k-£55k), hybrid working with just one day in the office each week, and a good benefits package.
Sound Good?
If you're interested in working with an amazing pet brand then apply now, or contact Stacey for more information