Job Title: Activation Director
Location: London
We are a leader in the [publishing/audio] industry, committed to delivering high-quality content and engaging experiences to our audience. Our innovative approach and dedication to excellence set us apart. We are seeking a highly skilled and experienced Activation Director to join our team and drive our brand's activation strategies to new heights.
Position Summary: The Activation Director will lead the development and execution of comprehensive activation strategies to enhance audience engagement, brand awareness, and revenue growth. This role demands a seasoned professional with a deep understanding of the publishing or audio industry and extensive experience with Direct Insertion Orders (IO). The ideal candidate will be a strategic thinker, an effective leader, and an expert in managing complex projects and campaigns.
Key Responsibilities:
-
Strategic Leadership:
-
Develop and oversee the implementation of robust activation strategies aligned with business objectives.
-
Analyze market trends, audience behavior, and competitive landscape to inform strategy.
-
Identify and leverage new opportunities for brand growth and engagement.
-
Campaign Management:
-
Lead the planning, execution, and optimization of activation campaigns across digital, print, audio, and social media channels.
-
Manage the creation, negotiation, and deployment of Direct IO campaigns, ensuring precise execution and performance tracking.
-
Utilize data-driven insights to refine and enhance campaign effectiveness.
-
Team Leadership:
-
Build, mentor, and lead a high-performing activation team.
-
Foster a collaborative and innovative team culture.
-
Provide clear direction, support, and professional development opportunities for team members.
-
Cross-Functional Collaboration:
-
Partner with marketing, sales, content, and creative teams to ensure alignment and synergy in activation efforts.
-
Cultivate and maintain strong relationships with key partners, vendors, and stakeholders.
-
Communicate campaign goals, progress, and results to senior leadership and other relevant parties.
-
Project Management:
-
Oversee the management of multiple projects, ensuring timely and on-budget delivery.
-
Implement and utilize project management tools and methodologies.
-
Proactively address and resolve any issues or challenges that arise during project execution.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field. An advanced degree is a plus.
- Significant experience in the publishing or audio industry with a strong track record of successful activation initiatives.
- Expertise in managing Direct IO campaigns and a deep understanding of industry standards and best practices.
- Exceptional leadership and team management skills.
- Strong analytical skills and proficiency in leveraging data to drive strategic decisions.
- Excellent communication, negotiation, and interpersonal skills.
- Proven ability to manage multiple projects and priorities in a fast-paced environment.
- Proficiency with project management and marketing tools (e.g., CRM, analytics platforms).
What We Offer:
- Competitive salary and comprehensive benefits package.
- Opportunity to lead and shape the activation strategy of a leading [publishing/audio] company.
- Dynamic and inclusive work environment.
- Professional growth and advancement opportunities.