Marketing Executive
About the role - Marketing Executive
An established house builder have a requirement for a Marketing Executive to join their Sales & Marketing team. You will be responsible for managing all marketing activities within the Region and supporting the Sales & Marketing Director with implementation of the marketing strategy and promotion of sales for development within the region.
Duties & responsibilities:
- Responsible for the marketing budget
- Preparing briefs for marketing and coordinating the approval process
- Working closely with the sales team on brand guidelines and advertising guidelines
- Liaising with external agencies, i.e. PR & marketing agencies, advertising agencies, brochure designers, Media booking agencies, radio companies and PPC agencies etc.
- Attend monthly/quarterly PR meetings and liaising with the Sales Managers regarding marketing strategies and campaigns
- Coordinating new site openings, re-launches and other promotional activities
- Respond to any social media enquiries and advise how to respond.
- Report on the activity of the regions marketing by preparing updates on marketing strategy for board reports and operation reports
- Deal with property portals with regards to feeds, content and performance
- Liaise with the legal department to ensure all marketing elements are compliant
Uploading of photography to new developments and uploading virtual tours onto the web site.
- Responsible for the presentation upkeep of the region's web site content.
- Coordinate the uploading of a new development and removing completed development information, etc.
- Market to the existing CRM database through the preparation of SMS's and email campaigns
- Conducting competitor analysis
- Reviewing and investigating new marketing opportunities
- Liaison with charities and sponsorships
- Analysing marketing data/results and recommendations for media based on this analysis
Requirements for the Marketing Executive
· Excellent communication skills (written and verbal)
- Excellent analytical skills
- Creative and innovative
- Experience using CRM systems, ideally Salesforce and Google analytics
- IT literate including Microsoft Office and Photoshop
- Previous experience in a similar role
- Relevant qualification in a Marketing
- Commercial awareness
- Ability to identify market trends and interpret market research
What's on offer for the Marketing Executive
- Salary competitive (DOE)
- Company car or car allowance
- Contributory pension
- Healthcare
- Company Bonus scheme
If you want to hear more about the Marketing executive role please apply with an up-to-date copy of your CV or contact Deena Fields in our Bolton office on .