Position Overview:
We are seeking a talented and driven Paid Social Executive to join our dynamic team. The ideal candidate will have a minimum of 18 months of experience in managing paid social campaigns across various platforms. As a Paid Social Executive, you will play a pivotal role in developing and executing paid social strategies that drive results for our clients.
Key Responsibilities:
- Plan, execute, and optimize paid social campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Conduct thorough audience research and segmentation to ensure targeting efficiency and relevance.
- Create compelling ad copy and creative assets that resonate with target audiences.
- Monitor campaign performance closely, analyze key metrics, and provide actionable insights and recommendations for improvement.
- Collaborate with the creative team to develop engaging visual content that aligns with campaign objectives.
- Stay up-to-date with industry trends, platform updates, and best practices in paid social advertising.
- Communicate effectively with clients, providing regular updates on campaign performance and discussing strategic recommendations.
Requirements:
- Minimum 18 months of experience in managing paid social campaigns, preferably within an agency environment.
- Proficiency in advertising platforms such as Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager, etc.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and clients.
- Creative mindset with a keen eye for detail and design aesthetics.
- Ability to work in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines.
- Proactive attitude with a willingness to learn and adapt to new technologies and industry developments.
Preferred Qualifications:
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Experience with other digital marketing channels such as PPC, SEO, or display advertising.
- Certifications in relevant platforms such as Facebook Blueprint or Google Ads.
- Experience with third-party social media management and analytics tools.
Why Join Us:
- Opportunity to work with a diverse portfolio of clients across various industries.
- Collaborative and supportive team environment that fosters growth and learning.
- Competitive salary and benefits package.
- Opportunities for career advancement and professional development.
If you are passionate about paid social advertising and thrive in a fast-paced agency environment, we'd love to hear from you! Please submit your resume and portfolio showcasing your relevant experience and achievements.