Events Advisor

Kennedys is looking to recruit an Events Advisor. The role is responsible for organising and managing up to 100 seminars, webinar, drinks receptions and other client events each year. This will require close liaison with partners and management, ensuring a smooth running of the process from start to finish and then working closely with wider BD team to assess the success of each event and how the firm can build on this in the future.

To work competently within the events team, contributing to the effectiveness of the business development department by providing a comprehensive and efficient service to internal and external clients in order that the business objectives of the firm and the department are achieved.

Team

Kennedys' global Business Development & Marketing team drives profitable revenue growth through a client-centric approach to business development and marketing activity, which enhances our reputation globally.

The global functions are Pursuits, Clients and Markets, Marketing Technology & Data and Marketing and Communications, This role sits within the UK events team, within the Marketing and Communications global function. The functions work alongside the regional Business Development & Marketing teams in APAC, EMEA, the US and Latin America

Key responsibilities

• With guidance from the Events Manager and other members of BD to run events to the highest standard of quality, typical duties include:-

• • Writing communication materials

• Budget tracking

• Creating highly targeted client lists

• Managing logistics and on-site/on-line support

• Collation of event evaluation and communication to Clients and Market team for follow up

• Work with Client Systems Development Manager and Client Development Advisors to ensure each event is targeted to the most relevant audience. Mine data within the firm's CRM system to ensure bespoke event lists are created for each event. Track all attendance and speakers via the firm's CRM system and promote its use throughout the firm.

• • Ensure each event is correctly advertised via the firm's intranet, website and success stories are shared within the firm.

• Look for resourceful ways of managing each event and encourage assistance from secretaries and trainees for onsite support, meet and greet. Coach others on the professional behaviour expected with clients.

• Coach and educate secretaries and the wider business to be able to manage and update mailing lists, events and client intelligence themselves via the firm's CRM system (InterAction).

• Develop, and review for improvement, project plans and budgets for imaginative cost effective event solutions ensuring that budgets are agreed with partners, documented and adhered to. Contribute to regular cost and activities reporting across all business areas to provide transparent spend analysis - e.g. print, catering, venue, equipment hire etc.

• Work closely with the Client Development Managers and the business to drive an effective external and internal events programme, ensuring events are aligned with the firm's strategy and enhance the firm's brand and reputation.

• Work closely with other members of the Marketing team and wider Business Development department to ensure that all events are part of integrated marketing and business development campaigns. Proactively ensure opportunities for promoting each event are explored and events are run as part of a campaign, involving digital, communications and client publications.

• Advise on best practice for event organisation and management across all practice areas and offices.

• Work with key suppliers and network/source new suppliers in order to provide the most up to date, cost effective event solutions.

• Analyse ROI through event and other related feedback; assess and constantly review event successes; demonstrate cost savings, best practice, develop new creative thinking.

• Ensure our events are always on brand, distinctive and innovative to ensure we stand out from our competitors.

• As a member of the Marketing Services team provide support when required for the delivery of the services that they provide to the business - e.g. publications, other communications, etc.

• Manage, and develop junior members of the Marketing team, promoting a supportive coaching approach to learning and best practice.

Required experience

• 3 years experience managing events from concept to delivery
• Strong experience within events in a professional services environment
• Experience of project managing events and strong contacts in the events industry
• Marketing qualification or equivalent experience
• Strong project management and planning skills
• Excellent written and verbal communication skills
• Business benefit and results focused
• Service delivery focused
• Good research, effective business writing and communications skills
• Excellent IT skills including the use of Excel spreadsheets, Word and Power Point
• Strategic and pragmatic; committed to 'trusted adviser' status
• Thrives when working to deadlines that are often tight
• Flexible and adaptable, comfortable with change
• Enthusiastic and optimistic attitude; commitment to profitable growth by Kennedys
• Adhere to Kennedys core values through working relationships, attitude and behaviour
• Good understanding of the insurance industry
• Pragmatic operator, comfortable working in a non-directive environment
• Creative approach to meeting challenges and opportunities
• Good understanding of the various pressures lawyers work under
• Line management experience
• Experience using email marketing software to send bulk emails (e.g. Vuture VX)
• Experience using CRM (Customer Relationship Management) systems (e.g. InterAction)

Please let us know if you require any additional support or adjustments to be made in order to submit your application to Kennedys.

*where a level of experience is indicated, this is a guideline only and represents the amount of time we would usually expect a candidate to accumulate the requisite level of experience. This does not preclude applications from candidates with more or less experience.