Closing date
: 18th June 2024
Assessment centre
: July 2024
Start date:
September 2024
Hours:
Full time 37.5 hours per week
Salary:
£29,000
Location:
Nottingham Support Office
About the Role
The Marketing Graduate Programme is designed to immerse you in the exciting world of Marketing at Boots. Connecting with our customers is pivotal to our success, not only allowing them to discover and explore our amazing products and services but ensuring we deliver a more personalised and convenient experience that keeps them coming back for more. Our Marketing teams are continually generating creative and engaging content through an integrated omnichannel approach (i.e. across our stores, mobile app, TV/Radio, social media platforms, emails etc), generating loyalty, satisfaction and trust. It's a great place to find out more about our customers, unleash your creativity or put into practice your analytical skills. The
Performance Media team
are responsible for driving forward the paid media strategy for Boots UK, covering performance marketing channels such as PPC, Affiliates, Display and Paid Social. This role offers a broader exposure to performance media, focusing on in-house activities rather than working solely with agencies.In this role you'll be instrumental in the day-to-day delivery of PPC activity, working with our internal and agency PPC experts, as well as our teams at Google and Bing, to deliver best in class PPC advertising for all product categories across Boots UK.We'll help you develop the skills and expertise that you need to become a Performance Media specialist of the future. You'll have access to functional and role specific training to help set you up for success.
What you'll do
- You will build relationships with internal stakeholders across Media, Marketing, Ecommerce and Finance to understand business priorities and role of PPC in driving online performance.
- You will assist in creating and managing the overall performance media plan, working with internal Performance Media Executives and Specialists to brief new campaigns based on the latest events, promotions, business priorities, and wider marketing plans
- You will monitor the budget, looking at performance results and spend pacing against ROAS targets.
- You will use web analytics tools and conduct competitor research to monitor performance and market competition, reporting back to the wider PPC team and agency to inform planning and optimisations. You'll continuously look for new opportunities to improve performance and process.
- You will have the opportunity to be involved in supporting the delivery of wider projects.
What you'll need to have
You must be on track or have achieved a 2:1 degree or above.
It would be great if you also have
- Proactive attitude, keen to get involved and bring new ideas and give something new a goExcellent communication skills and talented relationship builder, an ability to work well as part of a team and confident working with many different internal and external stakeholders at one time
- Great numerical and analytical skills with a keen eye for detail
- Strong organisational and time management capabilities; experience of delivering to tight deadlines
- Change mindset
- An ability to challenge processes / figures and deliver efficiencies
- A strong drive for self-development and growth
- A passion Paid Search and the ever-evolving world of Digital Marketing, our brand and what we do here
Our benefits
- Boots Retirement Savings Plan
- Enhanced maternity/paternity/adoption leave pay
- Discretionary annual bonus
- Generous employee discounts
- Flexible benefits scheme including discounted gym membership, life assurance, activity passes, holiday buying and much more.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at rewards. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.
Why Boots
At Boots, we foste