Role: Marketing Executive– Brigg
Salary: up to £33k per annum
Benefits:
- Pension
- Onsite parking
- Medical cash plan
- Annual bonus
- 20 days holiday + bank holidays c
- Company events
- Life insurance
- Referral programme
- Store discounts
- Wellness programmes
Position Overview:
Elevation Recruitment are collaborating with one of the UK's largest manufacturing companies in the UK operating across multiple B2B brands.
Due to a sustained period of exceptional growth, we are looking for a Marketing Executive to join our clients' expanding marketing team. Reporting to the Group Marketing Manager, you will be responsible for the direct digital communications via email with a large number of Installer Partners as well as their end users, developing these relationships via creative email strategies and persuasive content marketing.
We are seeking a highly skilled and creative Email Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for designing, creating, and executing impactful B2B & B2C email marketing campaigns. Your expertise will be crucial in developing personalised and localised customer journeys, ensuring an immersive onboarding process.
Responsibilities:
- Develop and execute captivating B2B & B2C email marketing campaigns.
- Identify and cultivate target audiences, actively maintaining and expanding our email lists.
- Create personalised and localised customer journeys to elevate engagement levels.
- Establish a comprehensive onboarding process seamlessly integrated into the customer journey.
- Proactively devise and manage communication calendars for both customer engagement and public relations.
- Collaborate closely with the design team to craft compelling email content and visually appealing templates.
- Craft impeccably written copy, ensuring it is error-free and resonates with the target audience.
- Conduct and analyse A/B tests, manage the testing calendar, record results, and provide insights for continuous improvement.
- Conduct render testing across devices, email clients, and ISPs to guarantee proper display for the majority of recipients.
- Stay abreast of trends and email marketing strategies from global leaders to gather insights on best practices and innovative ideas.
- Administer email surveys to gather valuable customer feedback, enhancing our understanding of their preferences.
- Coordinate integrated direct mail campaigns to complement and reinforce our email marketing initiatives.
- Supply installer partners with white-label email assets and customised customer journeys.
- Customise digital assets for Installer Partners, ensuring seamless brand consistency.
- Extend marketing services to installers, offering white-label print, web design, and localised digital advertising.
- Supervise artwork briefing and management for print advertising.
- Collaborate on press release creation with third-party agencies and internal teams.
- Generate comprehensive reports covering all marketing activities for insightful analysis and future strategic planning.
Required behaviours:
- Objective, open, honest individual with real integrity and self-awareness
- Strong creative, organizational, problem solving and time-management skills
- Adaptable and quick learner.
- Must be able to apply the most recent marketing trends to the brand's activities
- Excellent interpersonal, communication and team working skills
- Work well with tight deadlines in a team environment
- Able to take projects from start to finish with minimal supervision
- Demonstrable experience using automated email software