£60K/yr
Scotland, United Kingdom
Permanent, Variable

FMCG Marketing Manager

Posted by Denholm Associates.

Are you ready to make a big impact in a rapidly growing business? Do you have a knack for turning insights into action? If so, we have the perfect opportunity for you!
We are working with a high regarded FMCG business who are looking for an experienced FMCG Marketing Manager to join their team. In this newly created role, you'll be the driving force behind the planning process, with a key focus on crafting annual plans, spearheading NPD development, and activating consumer engagement.
Here's what you'll be doing:

  • Annual Brand Planning: Create, develop, and implement robust brand plans that align with business objectives.
  • Brand Communications: Lead the development of impactful campaigns that resonate with target audience.
  • Collaborative Growth: Partner with the Commercial team to deliver customer-focused plans that fuel growth.
  • Insightful Innovator: Use category data to uncover opportunities and build a consumer-validated innovation pipeline.
  • Budget Management: Manage the A&P budget with precision, tracking and reporting monthly.

What You Bring to the Table:

  • Proven expertise in developing and implementing annual brand plans.
  • A creative approach to problem-solving.
  • A champion of the consumer perspective.
  • Strong presentation and communication skills.
  • Experience in both blue-chip and SME environments.
  • Digital savviness with a track record in social and digital campaigns.
  • Self-starter mentality with confidence and a passion for food.
  • Deep passion for marketing and leveraging insights for commercial gain.
  • Proficiency in sales analysis, reporting, and data management.
  • Clear communication skills to drive business alignment.

Are you ready to lead our client's marketing efforts and make a real difference? This is a sensational opportunity to join a household name in the world of FMCG.

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