We are Global Guardians, UK's leading Property Guardianship Company
We are on a mission to bring all the empty properties back to the community through property guardianship - a sustainable and affordable solution for empty buildings.
We protect empty properties by placing working professionals from local communities into vacant properties. A Guardian protects the building 24/7 and brings back the community to life.
We are looking for a Marketing Executive on a permanent, full time basis. Based in Cuffley, UK and offering Hybrid working.
The Marketing Executive will support the Marketing Director and Marketing Manager in executing designated tasks supporting Global Guardian marketing programmes.
Marketing Programming
- Provide marketing support to enable the roll out of marketing campaigns to Global Guardians key audiences, including property owners and local communities including email marketing, digital marketing, events and media relations.
- Support Marketing Director and Marketing Executive to roll out the marketing calendar.
Marketing Content
- Collaborate with the team to capture successful Guardian and Property Owner case studies, stories and testimonials to create brand content.
- Accountable for the administration of current graphic design images/photography etc. for the creation of collateral, newsletters and reports and maintaining orderly photography and video content library including property photography.
- Create marketing collateral, content and videos within brand guidelines.
- Update website with current collateral to ensure engagement
- Support property photography and attend marketing events as required.
Social Media
- Create emails, newsletters and social media posts applying all approved brand guidelines
- Co-ordinate, proofread and schedule all content on social media channels ensuring all material is accurate and consistent with brand guidelines and marketing strategy
- Implement plans to increase audiences across social media channels.
- Collate and provide programme data, analysing marketing and social media performance.
- Engage with social media audience
- Upload blog posts to web site
- Advertise properties on Social Media and Web Site
Lead Generation
- Log, and monitor and distribute to sales for follow up all leads to include referrals from client and guardian referrals, Adword, organic SEO Leads, Social media Leads
Requirements
- 2 - 5 years marketing experience in b2c or b2b working collaboratively with Sales.
- Demonstrated capability in writing copy and content for a variety of audiences and channels
- Good photography and/or videography skills or willingness to learn
- Previous Web content management, mailing systems, social media scheduling and design packages. Curious about new technologies
- Strong written and oral communication skills
- Marketing data collation and analysis
- Educated to degree or equivalent with marketing experience
- Preferably have or working towards a Marketing qualification (Chartered Institute of Marketing.
- Ability to work unsupervised and prioritise work and achieve deadlines through productivity, diligence and professionalism.
- Operates within brand guidelines
- Ability to work as part of a team
To be office based with some hybrid elements. Will include travel to events, photograph properties, community events and meeting guardians and property owners.
Benefits
£28- 33k