Our client are a fast growth business.
They are now looking for a driven and experienced PPC Campaign Manager to join their marketing team. This role offers the opportunity to bring your ideas to life, drive performance, and stay ahead of the latest trends.
Role:
The PPC Campaign Manager will specialise in managing PPC campaigns on Google Ads and Bing, covering all aspects of ad creation, lead generation, and PPC strategy development. This role requires someone with experience handling substantial budgets (at least £100K per month) and the ability to derive actionable insights from Google reporting to inform future strategies. Experience with Paid Social is a plus, as you'll collaborate closely with the Paid Social Media Manager.
Key Responsibilities:
- Set up and manage PPC campaigns on Google Ads, PMax and Bing.
- Develop and implement effective bid strategies and account structures.
- Work with the creative team to create compelling ad creatives.
- Analyse campaign performance and generate reports using Google Analytics.
- Use insights and data to refine and optimise campaign strategies.
- Stay updated on the latest trends and innovations in PPC advertising.
- Ensure campaigns are performance-oriented and align with business goals.
- Work closely with the Paid Social Media Manager to integrate strategies and cross-train in paid social advertising.
Qualifications:
- Proven experience managing PPC campaigns with budgets of at least £100K per month
- Set up lead nurturing and re-marketing campaigns
- Running National campaigns that cover a wide demographic particularly for brand awareness
- Build funnels, understand how to manage leads through the top, middle and to the bottom of funnel (ToFu, MoFu & BoFu)
- Deeply understand keywords, keyword intent and how these are applied to a sales landing page strategy
- Proven experience of utilising campaign reporting tools such as Agency Analytics, Swydo etc.
- Experience in lead generation and performance-oriented campaigns
- Creative mindset with the ability to collaborate with creative teams
- Experience with Paid Social advertising is a plus.
- Ability to stay updated with industry trends and adapt to new tools and strategies
- Talk through KPI's such as the Cost Per Lead (CPL) and Client Acquisition Cost (CAC) when detailing experience of campaigns
- Strong understanding of Google Ads, Bing Ads, and Google Analytics
- Excellent analytical skills and ability to interpret data to drive strategy
Excellent package on offer