One of the world's biggest entertainment brands is hiring an experienced Lifecycle Marketing Associate to join their Marketing Operations department in an ongoing contract position. Centered on making continual improvements to the lifecycle comms campaign strategy, this role will involve coding, testing and user advocacy, to maximize messaging utilization.
Candidate must be able to build and edit email templates in HTML. Braze, Salesforce systems experience is a plus too.
The role
- Build, test and deliver lifecycle messages
- Execute messaging optimization and best practice adoption
- Run split and multivariate tests, ensuring test protocols are administered to minimize bias
- Coordinates with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
- Create and manage project plans with clearly defined deliverables
- Monitor messaging programs and campaign and mitigate or flag issues to partners
- Traffic messages utilizing targeting capabilities while balancing against business goals
The candidate
- 2+ years minimum in marketing executing CRM/Lifecycle channel optimization and insights
- Strong understanding of Email, Push, SMS, In-app messaging channels and platforms
- Proficiency in building HTML emails from assets files, make message template adjustments and able to articulate more complex needs to developers
Handle Recruitment is acting as an Employment Business in relation to this vacancy.