Head of Demand Generation
We have an opportunity for a SaaS start up client, with an exciting future to join a busy, and hugely driven team.
This role will play a pivotal part for the company, and the chosen candidate will become a part of the journey and success stories, with a growing and evolving future to become a market leader for this niche SaaS Platform.
We are looking for someone who is digitally and campaign focussed, and who will be able to manage a small, but growing marketing team and work closely with the external marketing agency.
We are looking for someone with a B2B background, and ideally leadership skills.
- To own top to mid funnel KPIs - website traffic, leads, MQL, SQL and conversion rate optimisation
- Lead generation, qualification and nurturing to scale revenue and pipeline contribution
- Deliver multi-touch, multichannel demand that integrates and aligns with Go-To-Market and is architected to meet the goals of revenue objectives.
- Ownership of both organic and paid channels. With a mix of campaign demand programmes to hit revenue goals.
- Lead Lifecycle Ownership. Own objectives across the marketing funnel - from website visitor to SQL - track and optimise performance at each stage in the funnel, and create a predictable, scalable demand generation engine.
- Be able to understand the minds of buyers to create authentic conversations and campaigns that move them through the funnel, and help speed up sales velocity.
- Utilise marketing automation and CRM platforms to build, execute and track campaigns, ensuring optimal performance and ROI.
- Identify and prioritise lead generation channels and tactics, including but not limited to email marketing, content marketing, social media, SEO/SEM, events, webinars, and partnerships.
- Always strengthening best practices while evaluating the latest B2B SaaS marketing strategies, marketing technologies, experimenting and optimising different tactics, and consistently meeting or exceeding sales pipeline and revenue goals.
- Understand and monitor web analytics dashboards and reporting tools to create reports, budgets, campaign performance, ROI, and channel metrics. Using tools to help with measuring and tracking results in a thorough way and automating where possible.
- Monitoring and optimising website traffic and conversion rates through SEO, SEM and other digital marketing channels.
- Stay up-to-date on industry trends, best practices and emerging technologies in demand generation and digital marketing.
- Collaborate with sales teams to ensure seamless lead and alignment on lead qualification criteria.
- Collaborate with the content marketing team to develop compelling content assets that resonate with target audiences and drive lead engagement.
- Manage and optimise landing pages, forms, and conversion paths to maximise lead capture and minimise friction in the lead generation process
- Advanced degree or certifications (e.g. MBA, Google Analytics, HubSpot) are a plus.
- Proven track record of developing and executing successful demand generation campaigns that drive measurable results.
- Strong understanding of marketing automation and CRM platforms.
- Proficiency in data analysis and reporting, with the ability to derive actionable insights from complex datasets.
- Excellent project management skills with the ability to prioritise and manage multiple campaigns simultaneously.
- Creative thinker with a problem-solving mindset and a passion for innovation in demand generation strategies.
- Experience in B2B marketing, with a deep understanding of the buyer's journey and customer personas.
If your application is successful, you will be contact shortly.
The job title and description in this advertisement may differ from the client's official job description/contract .We appreciate your interest in this role. E-Personnel Recruitment aims to acknowledge all applications, but due to the high volume of CVs we receive, this may not always be feasible.
You can apply with the utmost confidence to E-Personnel Recruitment directly, experts in both Permanent and Temporary Recruitment, and a proud member of the Recruitment & Employment Confederation (REC), the professional body for the recruitment industry. In the meantime, feel free to explore similar job opportunities on our website: e-personnelrecruitment.co.uk