Temporary Digital Marketing Specialist £25phr-Central London
Immediate start to support a two-month project-Hybrid working
Are you creative and wanting to make a difference, then this could be the role for you!!
One of my clients, a well-established global Events company are looking to recruit a Temporary Digital Marketing Specialist.
This role is an excellent opportunity for someone to join an established, creative Team. You will be heavily involved in the Digital Marketing Space and be able to demonstrate your creative flair.
Key Responsibilities and Experience!
Campaign Strategy and Planning
- Goal setting: Define clear campaign objectives, such as increasing leads, sales, or brand awareness.
- Audience targeting: Research and define target audiences based on demographics, interests, behaviours, and buying intent.
- Budget allocation: Develop and manage budgets across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI.
- Platform selection: Choose the best paid media channels (e.g., Google, Bing, Facebook, Instagram, LinkedIn) based on the target audience and campaign goals.
Keyword Research and Selection
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Why it's important: PPC campaigns often rely on keywords to trigger ads in search engines.
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Tasks:
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Conduct thorough keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs.
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Identify relevant, high-converting keywords and negative keywords to optimize ad spend.
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Continuously monitor keyword performance and adjust bids based on competitiveness and ROI.
Campaign Setup and Execution
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Why it's important: Proper setup ensures campaigns run smoothly and are properly targeted.
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Tasks:
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Set up campaigns across platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads, and others.
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Define targeting options such as location, device, time of day, and custom audiences.
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Set bidding strategies (manual, automated, cost-per-click, cost-per-impression, etc.).
Bid Management and Budget Optimization
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Why it's important: Managing bids and budgets effectively maximizes ad spend and ROI.
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Tasks:
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Adjust bids based on performance, targeting high-value keywords or placements.
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Use automated bidding strategies where appropriate (e.g., target CPA, target ROAS).
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Monitor daily spending to ensure campaigns stay within budget.
Performance Tracking and Analytics
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Why it's important: Tracking performance data helps optimize campaigns and demonstrate ROI.
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Tasks
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Set up conversion tracking using tools like Google Analytics, Facebook Pixel, or third-party platforms.
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Monitor key performance indicators (KPIs) like click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS).
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Analyse traffic sources, audience segments, and ad variations to identify opportunities for improvement.
Campaign Optimization
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Why it's important: Continuous improvement is necessary to enhance performance and profitability.
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Tasks:
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Perform A/B tests on ads, landing pages, keywords, and bidding strategies to determine the best-performing elements.
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Adjust audience targeting, keywords, and bids based on performance data.
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Pause or reallocate budget from underperforming ads and keywords to high-performing ones.
Remarketing and Retargeting
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Why it's important: Remarketing helps re-engage users who have previously interacted with the brand but didn't convert.
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Tasks:
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Set up remarketing campaigns across platforms like Google Display Network, Facebook, and Instagram.
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Use dynamic retargeting ads to show personalized content or products based on user behaviour.
This is an excellent opportunity for an experienced Digital Marketing specialist
3 years experience plus
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