Content and Digital Marketing Executive
Salary: £30,000 - £35,000 per annum
Hybrid Position
We are delighted to be working with our client based on the outskirts of Portsmouth. With over 20 years in the technology sector, our client prides itself on being one of the largest in its field and due to continued growth, are looking for a Content and Digital Marketing Executive to join their team.
Team Purpose
Marketing is responsible for new partner recruitment, existing partner engagement and thru-Partner marketing programs and tools, alongside stewardship of the company's brand and associated assets.
The Vendor Management team is responsible for building, growing and supporting the Product portfolio including the complete product lifecycle and the operational relationship with vendors
Your Content and Digital Marketing Executive Role:
The Content & Digital Marketing Executive has responsibility for the execution and delivery of inbound marketing strategies including copywriting for social media, blogs and lead generation assets ensuring they meet the objectives of the business.
As a key member of the Marketing & Vendor Management team, deliver commercial success and world class partner experiences against the agreed company objectives and aligned with the company's key strategies.
Primary Accountabilities
- Use of multi-channel marketing to deliver effective content and communications to and through Partners to increase reseller and cross-sell opportunities across the business
- Responsibility for copywriting, editing, proofreading and continually improving content repository, producing relevant, engaging and high-quality content for multi-channel use.
- Working with the Marketing & Vendor Management team, design content marketing strategies and initiatives, setting short and long-term goals in-line with marketing and wider business plans.
- Develop editorial and social calendar ensuring deadlines are met.
- Create and manage social media content and paid media campaigns using display ads, paid search and pay-per-click.
- Undertake social listening to understand the key themes and conversations within the industry and across our competitors, using learnings to drive content creation.
- Work with the Marketing & Vendor Management team, key business and solutions leads, regional teams and wider stakeholders to aggregate topical content and thought-leadership content, along with a consistent flow of effective Case Studies for cross-channel use.
- Work with key marketing leads to optimise content, considering SEO and Google Analytics, analysing web traffic metrics to drive content decisions.
- Perform research on current benchmark trends and audience preferences, including collation and analysis of customer feedback, generating ideas to increase customer engagement.
- Support the delivery of marketing programs and tools that facilitate the recruitment of new resellers.
- Reseller engagement through promoting the company Pillars and the Partner Portal to drive reseller frequency and yield performance.
- Responsibility for the management of end-to-end process of submissions to industry-related award entries, including copywriting, research and key stakeholder contributions, ensuring deadlines are met.
- Observe and protect the company's brand and associated assets.
- Provide regular reports to Partner Marketing Manager on efficacy and ROI of marketing activities.
This is a full-time position based from our client's Head Office in Fareham. Travel to industry/company events and other company offices is likely, including occasional international travel.
Our Content and Digital Marketing Executive:
- Previous experience of content & social media marketing – preferably in a related industry.
- Excellent copywriting skills across different mediums and attention to detail.
- Ability to deliver creative content (text, image – video if possible).
- Editorial mindset with an ability to understand and predict audience preferences across different channels.
- Highly motivated, self-starter who thrives under tight deadlines.
- A passion for all aspects of Marketing and keen to learn new cloud technologies on the job.
- Leads by example and takes ownership of their work – dealing with issues through to resolution.
- An adaptable individual who can effectively work on their own to meet individual objectives and growth targets whilst remaining a strong team player who readily shares and documents knowledge in support of others to meet departmental objectives and targets.
- An aptitude for problem solving with a structured approach.
- Educated to a minimum of Degree level or equivalent experience in Marketing or Business.
- Excellent copywriting and communication skills.
Your Benefits:
In return for your continued commitment, our client is offering the following package and benefits:
- Competitive Salary of £30,000 - £35,000 per annum depending on experience
- Holidays: 20 days plus bank holidays per annum. Rising by 1 day per year per each complete calendar year up to 25 days.
- Additional days leave for birthday (Non-contractual details to be provided upon joining)
- Charity Day per year
- Pension: 4% employer contributions and 4% employee contributions for eligible employees
- Flexible benefits: cycle to work, discounted services, option to buy and sell extra holiday
- Life Assurance: 4 times salary
*PLEASE NOTE – by applying to this position, you agree for your CV to be submitted to our client who is recruiting for the position. They shall contact you directly should your application make their short-list. You also agree to our Privacy Policy: acapella-recruitment.co.uk./privacy-policy.html which can be found on our website.