Head of Digital Marketing

Head of Digital Marketing Manager - 3 month contract

Key Responsibilities

1. Management and Prioritisation of Marketing Requests:

• Efficiently handle and prioritise marketing requests from various departments within the organization.
• Collaborate with department heads to understand their marketing needs and align them with the overall marketing strategy.
• Ensure timely delivery of marketing materials and campaigns to meet organizational objectives.

1. Line Management:

• Supervise and mentor two marketing team members, providing guidance, feedback, and professional development opportunities.
• Conduct regular performance reviews and support team members in achieving their individual and team goals.
• Foster a collaborative and innovative team environment.

1. Lead Generation:

• Develop and execute lead generation strategies to drive sales income, utilizing Pay-Per-Click (PPC) advertising, online campaigns, and other digital marketing techniques.
• Analyse campaign performance and optimize for maximum ROI.
• Identify new opportunities for lead generation and stay updated with industry trends and best practices.

1. Lead Conversion and Email Marketing:

• Create and manage email marketing campaigns to nurture leads and convert them into customers.
• Segment email lists based on target demographics and customer behavior.
• Monitor email campaign performance and implement strategies to improve open rates, click-through rates, and conversion rates.

1. Social Media Management:

• Develop and implement a comprehensive social media strategy to increase brand awareness and engagement across all platforms.
• Manage the day-to-day operations of social media accounts, including content creation, scheduling, and community engagement.
• Track and report on social media metrics and adjust strategies as needed to achieve marketing goals.

1. Website Management:

• Oversee the management, updating, and editing of the company website to ensure it is current, accurate, and aligned with marketing objectives.
• Collaborate with the web development team to enhance user experience and implement new features.
• Use web analytics tools to monitor website performance and identify areas for improvement.

1. Content Calendar Management:

• Maintain and update the content calendar to ensure a consistent and strategic flow of content across all marketing channels.
• Coordinate with team members and other departments to ensure timely content delivery.
• Review and approve content before publication to maintain quality and alignment with brand guidelines.

1. Press Releases and Media Management:

• Write compelling press releases and manage media relations to generate positive coverage for the organization.
• Build and maintain relationships with key media contacts and respond to media inquiries in a timely manner.
• Monitor media coverage and report on its impact.

1. Reporting for Key Management Meetings:

• Prepare detailed marketing reports for key management meetings, highlighting campaign performance, ROI, and strategic insights.
• Use data-driven analysis to inform decision-making and recommend adjustments to marketing strategies.
• Present findings and recommendations to senior management.

1. Support for Open Day Events:

• Provide marketing support for the organization's open day events, including the creation of promotional materials and event coverage.
• Coordinate with event organizers to ensure marketing activities align with event goals.
• Be available to work occasional weekends to support the successful delivery of these events.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, with a track record of successful lead generation and conversion campaigns.
• Strong leadership skills with experience in managing a team.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Strong analytical skills and ability to interpret data to drive marketing strategies.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Desired Attributes:

• Creative thinker with a passion for digital marketing.
• Strong organisational and time-management skills.
• Ability to work collaboratively with cross-functional teams.
• Detail-oriented with a focus on quality and accuracy.
• Enthusiasm for continuous learning and professional development.