The core purpose of the role:
As the Programmatic Lead, you will play a pivotal role in the delivery of a world class digital advertising strategy. Your responsibilities will include managing significant budgets and working with an award-winning trading desk and Biddable & Media team. You'll be at the forefront of identifying and developing cross-channel opportunities, planning and executing programmatic campaigns and ensuring they are in line with media and gaming best practice.
How the role impacts the business:
Your work will have a significant impact on the company's digital footprint. By building, managing, optimising and reporting on programmatic campaigns, you will directly contribute to the brand's visibility and success in key markets. Your insights and strategies will shape their internal discussions and decisions, making you a key player in driving their digital advertising growth.
Criteria for measuring success:
Success in this role will be measured by your ability to effectively manage and optimise programmatic campaigns, the improvement of campaign performance through your analysis and optimisation, and the positive impact of your strategies on key markets and brand awareness. Regular performance reporting and post-campaign analysis will also be key measures of success.
Reasons to join this special company:
Be part of a cutting-edge digital advertising strategy in a fast-growing sector. As the Programmatic Lead, you will help shape the future of the company's digital advertising efforts.
Unique selling points / key achievements:
They are currently looking at programmatic as their biggest growth area this year. The company has built a reputation for innovative strategies and successful campaigns, using the latest technologies and platforms to stay at the forefront of the industry.
What is the client strategy?
Their client strategy is focused on delivering targeted, effective and innovative programmatic advertising campaigns. By understanding and responding to market trends and client needs, they aim to consistently improve campaign performance and deliver measurable value to their clients.
Future career prospects within the company:
As mentioned above, programmatic is set to be the area with the most growth this year and next. With this comes more opportunities to grow within the organisation.
If you like the sound of this - hit 'Apply Now' below.
CV not up to date? Shoot me an email on sean @ sentienttalent . com or DM me on LinkedIn