Job Title: Head of Marketing, Manchester
Are you a strategic leader with a passion for driving marketing excellence? We are recruiting on behalf of an excellent company seeking a dynamic Head of Marketing to their fast-growing team. You'll work with top-tier clients across various sectors, leading innovative marketing strategies that fuel business growth and enhance our brand's presence.
About the role
Title: Head of Marketing
Role: Full time, permanent
Location: Manchester
Salary: up to £70K per annum
Benefits: 28 days holiday PLUS bank holidays, pension, life assurance, hybrid working
Key Responsibilities
Marketing Strategy & Growth
- Collaborate with leadership to create and execute a data-driven marketing strategy aligned with commercial goals.
- Implement a multi-channel approach, including inbound marketing, account-based marketing (ABM), content marketing, events, SEO/SEM, social media, and sales enablement.
- Manage and optimize the annual marketing budget, adjusting based on performance metrics.
- Analyse marketing campaign performance to drive continuous improvement and identify market opportunities.
Brand Management
- Develop and maintain a strong, consistent brand identity across all platforms.
- Leverage content marketing to position the company as a thought leader in target sectors.
- Craft press releases to boost brand awareness and credibility.
Sales & Marketing Alignment
- Work closely with the sales team to develop targeted lead-generation campaigns.
- Ensure strong communication and alignment between sales, client services, and marketing functions.
- Implement CRM strategies to nurture leads and support client retention.
Leadership and Development
- Lead and inspire a high-performing marketing team, fostering a culture of collaboration and innovation.
- Identify skill gaps and provide professional development opportunities for team members.
- Set clear goals and KPIs, tracking progress towards achieving objectives.
Key Skills & Qualifications
- Experience in a marketing leadership role within an agency or B2B service environment.
- Proven success in developing and executing marketing strategies that drive growth.
- Strong expertise in digital marketing channels and CRM marketing automation platforms.
- Proficiency in data analysis and marketing analytic tools.
- Excellent communication, presentation, and leadership skills.
- *Roberts Webb Recruitment are acting as a recruitment agency on behalf of this role**
Benefits
- 28 days of annual leave, plus bank holidays.
- Hybrid working model with a central Manchester location.
- Health cash plan, cycle-to-work scheme, and life assurance.
- Flexible working hours and an Employee Assistance Programme.
- Pension scheme