Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as the Marketing Optimisation Manager.
Be part of the movement – and play your part
About the role
Working Monday to Friday, 40 hours per week, you will be responsible for analysing customer data to identify trends and opportunities, manage A/B and multivariate tests to enhance conversion rates, and develop a comprehensive personalization strategy using our CDP Segment.
You will be responsible for:
- Collaborating with central development team for development, governance and collaboration.
- Working closely with our digital marketing functions to lead on testing initiatives and user journey implementation using segment.
- Managing the CRO and personalization program, reporting progress to senior management, enhancing customer experience, and ensuring optimal use of technology.
- This role demands strong analytical, strategic, and collaborative skills to drive continuous improvement in digital marketing efforts.
About you
We are on the hunt for a dynamic digital marketing professional with 3-5 years of hands-on experience in web/CMS management, onsite SEO, CRO activities, and large-scale personalisation. If you thrive on working with senior stakeholders and have the confidence to challenge and present to senior leadership, this role is for you. Join our data-driven, performance-focused team, where analytical minds meet creative problem-solving. We're dedicated to crafting a seamless omnichannel experience, powered by our cutting-edge CDP. Our team, spread across Europe, is known for its friendly and collaborative spirit. Come be a part of our exciting journey!
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS
Join the movement and grow with us.
Be a valued member of a diverse team at DFDS and help drive change together.
While you're with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
Now about what we can give you. You'll be able to access some fantastic benefits such as:
- Life assurance cover
- Contributory company pension scheme
- Holiday Purchase Scheme
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
- Full employee assistance programme including:
- Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
- Huge range of retail discounts from high street and online retailers
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to Thrive, our award-winning Wellbeing platform.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
Are we a match? Then what are you waiting for? Apply Now.
If you think your personality, skills, experience, and desire match this role, we'd love to hear from you. Please send us your CV as soon as possible, as we're keen to meet potential candidates on an ongoing basis.
We look forward to hearing from you.