Are you a dynamic and experienced Content Marketing Manager looking for a new role? Do you have experience in developing and delivering content marketing including copywriting, research, campaign management, B2B PPC, SEO, website and social media management?
If so, we have the perfect opportunity for you to join our vibrant team as our new Content Marketing Manager! Signature Recruitment is an award-winning SME recruitment consultancy based in Spitalfields London. We are currently recruiting for a part-time role of 20-hours per week on a 6-12-month fixed term contract. This role is to start immediately, is hybrid for a 50-60k salary on pro rata basis.
The successful candidate will work closely with our Co-founder and Project Manager sharing your experience and driving the ongoing development of our content marketing strategy. The role will involve leading and delivering campaigns in alignment with our marketing strategy in order to generate leads. Being an experienced Content Marketing Manager, you will be adept at competitor analysis, understanding market trends and will therefore be able to generate leads for business growth. Reporting monthly on the KPIs related to sales growth and client acquisition through the campaigns you have led.
Content Marketing Manager Key Responsibilities:
- Lead on all aspects of content creation for marketing campaigns. To include undertaking market research and competitor analysis, crafting compelling copy to be channelled into strategic content campaigns. To increase traffic, engagement, and client conversions across SEO optimised social media, B2B PPC, website, email, and other platforms
- Prepare a quarterly Content Campaign plan - ensuring it is up to date, delivered on schedule and also communicated effectively to internal stakeholders
- Leverage LinkedIn Analytics, monitor campaign performance, analyse audience engagement, track industry trends, and conduct market research to inform target audience insights, to refine and report monthly on a continuously optimised content strategy
- Utilise tools such as Google Trends and industry publications to discover popular search queries and emerging recruitment challenges
- Analyse campaign performance and adapt strategies based on data-driven insights to improve lead generation and brand awareness
- Any other ad hoc marketing tasks and projects as required such as candidate engagement marketing campaigns
Content Marketing Manager Key Skills:
- A positive attitude with a proactive and results driven approach
- An ability to easily develop and maintain good working relationships
- Strong written and verbal communication skills. The ability to produce well drafted campaigns and copy such as blogs and social media posts. And to communicate effectively with internal audiences
- A good understanding of data and analytics to assess KPIs and drive ROI
Qualifications and Experience:
- Possession of the relevant qualifications. CMI or DMI demonstrating a confident grasp of marketing best practices across digital, content, and campaign channels
- 3+ years of experience in B2B content marketing within a service industry and a proven track record of success in developing and executing content campaign strategies that generate qualified leads and drive ROI
- A good working knowledge of Microsoft, Word-press, Social Media Management tools, design software and other marketing automation platforms and CRMs
- A strong understanding of SEO principles and content optimisation for search engines
- An expert in utilising marketing metrics and dashboards to assess KPIs and measure ROI. The ability to produce reports and analyse strategies and campaigns
This is an exciting opportunity for a Content Marketing Manager to join the Signature Recruitment Team and make a real difference to the development of the business. If you are proactive and strategic with good business acumen and are solution focussed and results driven then, please apply today!
While we aim to respond to every applicant, the volume of applications may result in delayed communication. If you do not receive a response within a week, your application may not have been successful on this occasion. However, we will keep your details for potential future opportunities. Please be aware that Signature Recruitment will never reach out to candidates through WhatsApp, nor will we request sensitive information like bank details, passport, or driving licence data during the application process.
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