We are looking for an automation expert who can lead our marketing automation strategy and drive adoption of new ways of working amongst our marketing community, as well as helping stakeholders understand the power of digital and data. As our Senior Marketing Automation Manager, you will lead the transition from our current Marketing platform (Marketo) to the Microsoft Dynamics365 Customer Insights platform, and help us reach a state of BAU within a defined timescale
With a strong understanding of marketing technology and best practices, you'll help turn business goals and growth objectives into reality, powered by digital and data. We want all our teams to benefit from our martech strategy and data insights, to continuously improve client acquisition and client experience.
We're happy to talk flexible working and consider reduced hours and job shares, we'll support you to balance your work and life.??
What is the Grant Thornton Agile Talent Community?
The Grant Thornton Agile Talent Community is a network of contract professionals, giving you the opportunity to work with our clients and alongside Grant Thornton teams on a project-by-project basis whilst being supported by our dedicated Agile Talent team.
Role responsibilities
- Own and drive our strategy for marketing automation and email marketing, working closely with marketing and business development teams to deliver outstanding digital client experiences and maximum value over time
- Be part of our transition to D365 Customer Insights and utilise the new platform to achieve better automation maturity and support the business's growth ambition
- Work closely with the CMO and marketing leadership to drive the awareness, adoption, and engagement around marketing automation in marketing and business development as well as the wider firm with a strong focus on influencing senior leadership and effective stakeholder management
- Build knowledge across Markets and Clients team of best practice in lead lifecycle management to drive effectiveness and efficiency
- Manage the e-comms team in developing and delivering successful lead generation and nurture campaigns in addition to BAU email campaign activity
- Work with and manage external agency partners to deliver best-in-class digital marketing experiences
- Drive a rigorous UX test and learn approach to measure and understand the impact of campaigns and to scale up where necessary
- Have a strong analytics focus with the ability to support measurement and report on performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Actively lead, upskill and coach a happy and high performing team to success
- Collaborate cross-functionally, and develop strong partnerships across marketing, business development, IT, data & CRM teams, and senior leadership to influence and effect change
Knowing you're right for us?
Joining us as a Senior Marketing Automation Manager, the minimum criteria you'll need is previous demonstrable experience in B2B digital marketing and proven success stories using a marketing automation platform (e.g. D365 Customer Insights, Abode Marketo Engage, Salesforce Marketing Cloud); a highly proactive, progressive, and analytical mindset and have outstanding written, oral, and organisational abilities.; experience of ?using CRM (ideally MS Dynamics) to support digital marketing and an understanding of CRM best practice for marketing activities.
It would be great if you had some of the following skills but don't worry if you don't tick every box, we'll help you develop along the way.
- Experience in marketing technology and operations
- 7+ years of expertise in one or more marketing automation tools (Marketo and/or D365 Customer Insights preferable)
- Proven hands-on experience in driving change around marketing automation strategy, developing roadmaps, and best practices
- Building and maintaining reports in Marketo / D365 Customer Insights (or other platform), and communicating outcomes to stakeholders
What's in it for you
As a member of our Agile Talent Community, you'll have the freedom to work on projects that you choose, whether full or part time. We know there is more to life than work, and that you may have other professional or personal obligations, and we will help to ensure you have the right balance.
Your development is important to us and as part of the Agile Talent Community you will be able to work alongside our permanent teams as well as our clients, giving you variety and opportunity to develop new skills. Our team is here to support you, with finding new projects as well as navigating the freelance regulation.
You will also be invited to events, which can help your wellbeing, educate you about the market you operate in, and help you connect with the business as well as other members of the Community.
How to Apply:
If you are ready to take on this challenging and rewarding opportunity and have the skills required, we would love to hear from you. Apply now to be a part of this exciting transformation journey and make a significant impact with our clients.
How to join.
You'll first apply through our application site. We'll ask you for your CV and some basic details. If your skills match what we are looking for, one of our recruiters will get in touch and walk you through the interview process.
If there's interest to continue, we'll invite you to an interview with some of our key business leads. If successful, the final step will be to complete the onboarding process and background checks. Once your offer has been signed, you'll be invited to join our Agile Talent Community and you'll be ready to start working with our team to find the right opportunity!
We strive to ensure all our information, products, and services are accessible to everyone. If you need any adjustments to our processes to help you apply for our roles, please speak to the recruiter during the application process.