Join our dynamic and innovative activewear brand, where we are committed to promoting a healthy and active lifestyle. Our brand is known for its high-quality products, cutting-edge designs, and commitment to sustainability. We are looking for a passionate and experienced Head of Events to lead our events strategy and execution, ensuring that our brand continues to inspire and engage our community.
Key Responsibilities:
Event Strategy and Planning
- Lead the creation and implementation of a comprehensive events strategy that aligns with the brand's marketing and business objectives.
- Oversee the full lifecycle of events, from conception to evaluation, including large-scale events with up to 1000 attendees.
- Identify opportunities for brand exposure and engagement through various events, including product launches, pop-up gym sessions, fitness events, and community events.
- Develop new event concepts and formats to keep the brand's events fresh and engaging for the target audience.
Event Management
- Lead the planning, execution, and delivery of all brand events, ensuring they are executed flawlessly and within budget.
- Oversee all aspects of event logistics, including venue selection, vendor management, staffing, and on-site coordination.
- Ensure all events comply with legal requirements, health and safety regulations, and brand guidelines within the UK and International.
Team Leadership
- Manage and mentor a team of event coordinators and support staff, fostering a collaborative and high-performance culture.
- Conduct regular performance reviews and provide ongoing training and development opportunities.
- Working with 3rd party agencies from pitching to contract signing and delivery of agreed-upon items.
Budget Management
- Develop and manage event budgets, ensuring cost-effective use of resources and maximizing return on investment.
- Track and report on event expenses, ensuring financial accountability and transparency.
Marketing and Communications
- Collaborate with the marketing and communications teams to develop promotional strategies and materials for events.
- Ensure consistent and effective messaging across all event-related communications, including social media, email campaigns, and press releases.
Stakeholder Engagement
- Build and maintain strong relationships with key stakeholders, including sponsors, partners, vendors, and community organizations.
- Secure sponsorships and partnerships to enhance event offerings and increase brand visibility.
Post-Event Analysis
- Conduct post-event evaluations to assess the success of events and identify areas for improvement.
- Conduct post-event evaluations and provide detailed reports on event outcomes, including attendance, engagement, and financial performance.
Qualifications:
Education and Experience
- Bachelor's degree in Event Management, Marketing, Business, or a related field.
- Minimum of 5-7 years of experience in event management, preferably within the fashion, sports, or activewear industry.
- Proven track record of successfully planning and executing large-scale events.
Skills and Competencies
- Strong leadership and team management skills.
- Flexibility and the ability to travel to / attend Events (UK and International)
- Excellent organizational and project management abilities.
- Exceptional communication and interpersonal skills.
- Creative and strategic thinker with the ability to innovate and drive new ideas.
- Proficiency in event management software and tools.
- Ability to work under pressure and manage multiple projects simultaneously.
The company offer an excellent salary / benefit package coupled with a hybrid working environment
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