Marketing Executive - ACA implementation
Milton Keynes
Hybrid working meaning 2 days in the office and 3 from home.
18-month FTC
Full Time 35 hours
Circa £30,000pa
Overall purpose of this role of Marketing Executive
The ICAEW's flagship qualification is the ACA. At any one time, there are circa 40,000 students around the world studying for what is arguably one of the most, if not the most prestigious qualifications in the accounting profession.
The post-holder will work closely with Marketing Manager - ACA Implementation in delivering communications and marketing in support of the ACA qualification. They will be part of the Student Attraction and Marketing team with colleagues who are responsible for Student Attraction, Student Marketing and Employer Marketing.
The ICAEW are committed to communicating clearly with our different audiences to ensure they know and understand what the changes are to the qualification and what the impact is on them, as well as using this as an opportunity to increase the marketing activity to audiences to promote the qualification.
This post, which is a full-time, contract role is pivotal in the delivery of both communications and marketing for the qualification. The post-holder will work in a close-knit team who already deliver marketing and communications for our audiences and will focus on the specifics of the qualification redevelopment. They are central to the success of the roll-out of the qualification.
Marketing Executive Responsibilities include:
- To support the Marketing Manager, in the delivery of all communications materials to audiences owned by Student Attraction and Marketing, as well as working with colleagues responsible for other audiences in their communication and messaging.
- Develop excellent relationships with colleagues to elicit timely information that enables briefing to all stakeholders and detailed knowledge of all matters ACA.
- Working with the Marketing Manager to ensure they both are working to the same, most up to date information, enabling them to effectively onwards brief and communicate to colleagues and external stakeholders.
- Support Student Attraction and Marketing colleagues in their delivery of activity and materials around the ACA to ensure they are up to date and are working to the latest developments in the roll-out programme.
- To develop and update webpages, email communications, brochures, video, webinars, and social cards - plus any other collateral that is required during the project.
- To work with the appointed agencies to ensure materials being developed are correctly briefed (working with the Marketing Manager), delivered on time with the requisite sign off.
- To work with international colleagues to ensure they have materials needed for successful communication and marketing of the ACA delivery project.
- Actively seek out information pertaining to the ACA to ensure they are up to date with all developments, as well as seeking out information in anticipation of release dates and requirements for the communications plan.
- To act as the brand and knowledge guardian of all materials that are developed.
- Uphold and deliver to the ICAEW brand values at all times on a personal and professional note.
Specific duties will vary from time to time in line with the business needs.
**Marketing Executive Candidate Profile
Marketing Executive Requirements include:
- Experience of marketing activity both nationally and, ideally internationally, preferably including project management and delivery.
- Knowledge/experience in the professional/financial services or education sector desirable.
- Practical approach to implementation of marketing communications.
- Excellent inter-personal skills.
- Experience in multi-tasking and ability to identify project priorities.
- Excellent project management and time management skills.
- Excellent English and copywriting skills, including proof reading.
- Strong digital experience is preferred.
- Excellent Word, Excel, and PowerPoint skills.
Degree level education is desirable, although not essential
For the full role profile please click the document attached.
Why work at ICAEW as Marketing Executive?
As well as offering great employee benefits, we truly believe in creating a diverse and empowering culture where our teams can thrive and be themselves. We support sustainability, corporate and social responsibility campaigns and encourage our employees to take a day to work for a cause of their choice, or to work collaboratively as a team in doing this. We nominate and support two charities every year and run all manner of events to raise money. Our active social committees provide fun events ranging from the seasonal parties to quiz nights and bowling tournaments. We are a disability confident employer.
Should you wish to apply to this marketing executive position at the ICAEW based in our Milton Keynes site, the only way to apply correctly is via the link and application form below that will not take longer than 25 minutes to complete. Please use a laptop or PC only and NOT your smart phone. Thanks