Job Description for Digital Marketing Executive
Responsibilities
- Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
- Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
- Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
- Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
- Manage and optimise campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
- Develop and execute email marketing campaigns with A/B testing.
- Analyse analytics and engagement metrics to measure campaign performance.
- Prepare and present monthly/quarterly reports to stakeholders.
Required Skills
- A bachelor's degree in marketing, communication, or related fields.
- 3+ years of experience in digital marketing.
- Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.
- Knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
- Knowledge in B2B SaaS products.
- Excellent communication, presentation and interpersonal skills.