Integrated Marketing Group Account Director - Remote Leadership Role
Are you a strategic leader with a passion for driving client success in the life sciences industry? Looking for a remote opportunity to work with a growing marketing agency that helps some of the top life science companies? BioStrata (part of Supreme Group) is seeking a dynamic Group Account Director who has a proven track record of growing B2B life science businesses to join our team.
About BioStrata: Our ambition over the coming years is to help bring 100 Game Changing Life Science products to market to transform the world through the power of science. We will achieve this by continuing to work with some of the world's most exciting companies, helping them to tell stories that educate, inform, entertain and inspire life science professionals across the globe in the pursuit of enabling scientific progress and creating a better world for everyone.
Key Outcomes for the Role:
- Serve as the primary strategic lead for major client accounts.
- Lead a team to deliver exceptional results and foster strong client relationships.
- Ensure campaigns are delivered on time and within budget.
- Drive business growth for our clients through strategic marketing initiatives.
- Act as the primary escalation point for client and internal team issues designing and overseeing mitigation strategies as needed.
Key Responsibilities for the Role:
- Work as a Group Account Director across a portfolio of clients, supported by a team of senior account managers and project administrators
- Interpret the commercial challenges and marketing objectives of BioStrata's clients to understand their business needs and define the scope, cost and implementation of BioStrata services
- Work with a strategist to facilitate the delivery of strategic projects including customer, market and competitor research, development of brand and product value propositions, buyer personas and messaging to create the strategic foundation on which tactical communications plans are built
- Manage your team to implement approved marketing strategies and plans, making tactical decisions within the framework of the approved strategy and suggesting minor adjustments to the strategy based on day-to-day client feedback and results
- Regularly spot check agency output to ensure it is of high quality and effectively meets or exceeds the client brief
- Build strong commercial relationships with senior and mid level client contacts, direct projects and effectively communicate client expectations, plans, and results across the combined agency-client team.
- Regularly survey your clients to measure client satisfaction via periodic check ins and quarterly and annual business reviews, and provide input into the optimisation of strategies and tactical plans, service scope, and budget deployment to deliver on client requirements
- Position yourself as the senior escalation point for the resolution of client issues and design mitigation strategies to overcome commercial, team or delivery challenges that may impact on client retention
- Maintain team revenue and resource capacity forecasts, manage team workload and deploy resources to meet the requirements of projects including flagging key issues, potential bottlenecks and additional resource requirements
- Line manage your direct reports, identifying skills capabilities and professional development opportunities to ensure your team can deliver high quality work across the agency service mix
Mandatory Skills
- A minimum of 10 years of experience working in an integrated marketing agency, with a minimum of 5 years recent agency experience in B2B.
- Previous experience working with clients that operate globally, particularly Europe and North America.
- Good understanding of B2B marketing strategy including research, customer and competitor insight, audience profiling, messaging development, brand strategy and development of brand visual identities.
- Broad channel and tactical experience such as content marketing, paid media (trade press, social, search), email marketing, media relations/PR, SEO/PPC, account based marketing, lead nurturing and sales enablement.
- A proven track record of winning new business and account retention and development
- Experience with reviewing project materials produced by the team (e.g. creative assets, white papers, blogs, press releases, articles, media pitches, metrics reports etc.), providing insightful QA and QC input.
- Line management experience providing guidance and mentoring support to account managers and account executives to facilitate career development.
- Creative concepting and design/artworking experience including developing brand visual identities, campaign creative platforms and multi-channel campaign assets.
- Website design and development project delivery experience.
- A scientific background (e.g. BSc or PhD in a science-related subject) is preferred but not essential.
What We Offer
- Fully remote contract option
- Industry-leading salary
- Unlimited Paid Time Off
- Pension
- Paid Parental Leave
- Discretionary profit share bonus scheme
- Comprehensive benefits package, including:
- Private Medical Insurance
How to Apply:
- Please send an email to careers at supremeopti.com with the subject line "Group Account Director!"
- In blue color font, write 2-3 sentences telling us your name, who you are, and where you are from.
- In red color font, write a few sentences on why you think you would be a good fit for this job.
- In black font, let us know about your account management background. Please include the following in a bulleted list:
- Biggest client you managed (include website URL) and your role.
- Number of years of marketing experience and type of experience.
- Number of years of experience in account management and describe your responsibilities.
- Include a link to your LinkedIn profile and CV.