Marketing Manager
Birmingham
Up to £40,000
Company Profile
One of the UK's leading manufacturers providing a diverse range of high-quality safety products and workwear, you will be joining during an exciting period of product & market development and your role as Marketing Manager will play a key role in the growth of the business.
What's on offer?
- Enrolment to company pension scheme
- 23 days annual leave (plus bank holidays)
- EV charging on site
- Free parking
What will you do as Marketing Manager?
- Lead and develop the marketing department
- Collaborate with cross-functional teams to develop and execute the marketing strategy
- Monitor and analyse key performance indicators related to brand awareness, perception and engagement
- Work with agencies and the internal team to produce high quality content for the website, social media and trade publications
- Planning and leading photoshoots working with the product team and external photographers to produce quality content
- Work in partnership with the Digital Manager to maximise SEO performance of websites
- Research end user requirements and develop demand pull lead generation programs
- Develop and manage POS programs
- Ensure marketing brochures, documents and records aligned to industry vertical needs
- Plan and oversee trade events
- Take responsibility for the marketing budget monitoring and reporting on campaign ROI
What do you need as Marketing Manager?
- Professional qualification, Masters or Degree in Marketing
- Experience in leading a successful marketing team
- B2B marketing experience with an in-depth knowledge of creating engaging, integrated campaigns
- Knowledge of SEO and digital marketing strategies
ID:- 8191