We are currently working on an exciting and unique opportunity for a reputable and well-established sports club, who have built prestigious partnerships and enjoyed numerous successes within their league. They are looking to hire a Senior Marketing and Communications Manager to create and implement a marketing and communications strategy across the entire portfolio and manage a small team. The role would be on a two-year fixed term rolling contract basis.
In this interesting and challenging role, the Marketing & Comms manager will play an active role within the club, developing communication strategies for external audiences that identifies and maximises opportunities to attract attendees to match days and events. Using both traditional and digital marketing techniques, they will work to understand the demographic and increase season ticket sales both locally and regionally.
Key responsibilities
- Accountability for all aspects of the communications and marketing delivery, monitoring, obtaining feedback, evaluating and implementing change and improvement measures as appropriate
- Leading and managing all activity with the press and PR companies in order to maximise the club's visibility to a broader audience.
- Line management of a small marketing team.
- Working in conjunction with the Graphic designer to establish and monitor the in-house style and branding guidelines.
- Responsible for creating engaging and well-written content for any brochure requirements, newsletters, or promotional material.
The successful candidate will have a solid understanding of sports marketing or sports journalism, as well as experience of working across the full marketing mix, with particular focus on writing content and copy. Therefore, a strong eye for detail is needed, as well as a keen interest or commercial experience of working in transferrable sports such as rugby, football, golf, hockey, racing or similar. In addition, they will have natural leadership skills and high levels of organisational skills. This could also be a great opportunity for a sports enthusiast with a strong marketing background to step into something they are passionate about.
Please note, a driving license would be essential to attend away matches and the role is office based in West London but plenty of onsite parking is available. There may also be the need to work some weekends for events and matches during the season, but the role offers great flexibility in terms of core working hours