Morgan McKinley are working with a UK wealth manager to hire a **Marketing Performance Analyst**
Responsibilities of Marketing Performance Analyst:
- Manage and optimise multiple websites utilising accurate analytics and insights.
- Develop and maintain reports, dashboards, and data visualization, emphasizing insightful interpretation using tools like PowerBI.
- Collaborate with internal stakeholders and external partners to merge data sources for comprehensive client insights.
- Own campaign tagging and tracking for precise measurement of marketing activities.
- Analyze data to identify effective campaign tactics and implement reporting structures for actionable insights.
- Contribute ideas for A/B testing and personalization strategies, defining success metrics.
- Provide regular data analysis and deep dives to uncover opportunities.
- Educate and upskill the team in web analytics, dashboards, and data visualization.
- Develop a roadmap for continuous improvement in analytics and lead generation.
- Support digital marketing strategy and campaigns, including website content management, inbound traffic generation, email marketing, social media reporting, and search and paid media advertising.
- Manage various projects and campaign activities from inception to delivery, ensuring operational efficiency.
- Collaborate on strategic channel development and influence business development strategies.
- Stay updated on industry trends and undertake relevant professional development.
Experience required of Marketing Performance Analyst:
- Experience within financial or professional services, ideally
- Demonstrate strong analytical, project management, and communication skills.
- Proficient in Google Analytics 4, GTM, GSC, and CRM dashboards, preferable
- Experience with A/B testing and data visualization tools like PowerBI.
- Ability to derive insights from complex data sets and deliver recommendations effectively.
- Proficient in digital systems and Microsoft Office.
- Knowledgeable about regulatory compliance in marketing within a regulated industry.
- Able to meet deadlines, work with large datasets, and make sound decisions under pressure.
- Strong team player with excellent communication skills and a proactive approach.
- Demonstrates professional integrity and can operate within regulatory frameworks.
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
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