- Marketing Campaigns Manager (Tech)
- £50,000 - DOE
- Oxford - 2/3 Days In Office
Hays Marketing are pleased to be supporting an exciting local tech business through a period of growth as they look to enhance the size and quality of their marketing team on site in North Oxford. The company are a world leader in motion capture, developing innovative, high-performance software and hardware products for the entertainment and medical industries.
The Role
- Campaign strategy and execution: Creation and execution of targeted marketing campaigns that will drive leads and pipeline across the core markets
- Lead nurturing and marketing automation: Creation of nurture and retargeting programs using tools such as HubSpot to setup marketing automations
- Tracking and conversion optimisation: Creation of activities to engage, track, nurture and convert leads into SQLs
- Demand generation: Planning and execution of demand generation activities
- Cross-functional alignment: Collaboration with key stakeholders and functions to ensure impactful targeting, messaging, content, execution and tracking
- Supporting outbound marketing activities: Close alignment with SDRs to support outbound activities and prospecting objectives
- Supporting sales objectives: Working closely with the sales team and distributors to ensure lead and pipeline targets are met
- ABM strategy and execution: Implementation of ABM activities to drive growth in target accounts
- Reporting and measurement: Monitoring of marketing activities to make data-lead decisions to optimise performance using analytical tools
The Candidate
- A proven track record in marketing campaign creation and execution driving ROI
- Willingness to try new ideas with a sense of agility to change course if necessary
- High energy, positive mindset, and a strong desire to reach and surpass targets
- Strong written and verbal communication skills, with the confidence to present ideas, campaigns and results
- Hands-on attitude
- Experience with HubSpot and Salesforce
- Proven experience in B2B marketing campaign management and demand generation
If this role is of interest do click apply now or if you have any questions do email me at
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