I am looking for a Product Marketing Executive to drive sales across my client's vast portfolio of products. This role requires a blend of creativity, technical ability, and data management skills. You will be part of a fast-paced marketing team, developing and implementing marketing plans to maximise product sales and profitability.
Day to Day of the role:
- Collaborate with the Product & eCommerce Marketing Manager to develop and execute marketing plans, including new product launches and promotional campaigns across various channels.
- Optimize our eCommerce platform strategy, utilising tools like HubSpot, Salesforce, and Dynamic Yield for sales enhancement.
- Create SEO-friendly content for products, promotions, landing pages, and blogs.
- Design automated customer journeys based on segmentation data to improve customer experience and revenue.
- Analyse sales data to drive and shape the marketing plan, demonstrating ROI on marketing activities.
- Manage internal processes and systems, including data uploads and promotions to the sales system and website.
- Develop strong relationships with key suppliers, presenting marketing activities and ensuring timely implementation of agreed actions.
- Work closely with the marketing team to prepare reports, including ROI on campaigns and supplier sales.
- Understand market conditions and collaborate with category Managers on strategy and communications.
- Support the sales teams with communication of marketing activities and vendor day activity.
Required Skills & Qualifications:
- Proven marketing experience.
- Proficient in Microsoft Excel with strong data interpretation and manipulation skills.
- Creative with excellent attention to detail and proofreading skills.
- Strong written and verbal communication skills.
- Ability to multitask and manage campaigns without compromising on deadlines or accuracy.
- Desirable skills include relationship building, digital marketing experience, and familiarity with HubSpot, Canva, Photoshop, InDesign.
- Useful skills include knowledge of QlikView, Salesforce/CRM, and ERP software systems like JD Edwards or SAP.
Benefits:
- 25 days holiday per year, with the option to buy up to 5 additional days.
- Life Insurance.
- Cycle to Work scheme.
- Subsidised gym membership.
- Access to Health & Wellbeing Apps.
- Employee discounts.
- A hybrid, flexible working culture.
If you feel you fit the criteria above, I would love to hear from you!