Fanatical about fashion and crazy about CRM? Become the CRM Manager for a major, international, award-winning retailer in Manchester and receive excellent benefits including an annual bonus and discounts on the latest fashion!
Our client is one of the fastest growing fashion empires to ever grace British soil and as they continue to grow and develop their internationally recognised brand, they are looking to hire fresh talent in the form of a highly experienced, driven and creative CRM Manager. This company has been pushing boundaries for years by offering consumers cutting-edge fashion at an affordable price, therefore, the CRM Manager will be in charge of enhancing the overall shopping experience for their loyal army of fashionistas!
The CRM Manager will be responsible for developing both the CRM and acquisition strategies for various platforms including SMS, direct mail and email. They will also be liaising with senior management and other teams in order to boost the profile of CRM within the organisation. The role will involve developing engaging and personal campaigns that drive customer retention in order to achieve the business' commercial objectives!
This is an amazing opportunity to join an ever-changing, dynamic brand!
The Key Responsibilities of the CRM Manager:
- Responsible for managing all aspects of each campaign including segmentation and re-engagement programs
- Support and manage other team members effectively whilst liaising with third-part agencies
- Collect strategic insights and use the information to form highly successful CRM strategies
- Identify key customer moments when CRM strategies should be executed by analysing current customer behaviours
- Work closely with the data team in order to produce and implement international mailing plans
- Categorise target groups for campaign initiatives and develop global testing plans which will determine the optimal combination for activity
- Support in briefing creative copy and concepts to the company's creative team for design
- Pro-actively support the Head of CRM in job-related training for all members of the department
The Perfect Candidate:
- Experience of working within a retail environment would be desirable
- Sound knowledge of the campaign management tools would also be advantageous
- Fantastic communication, leadership and organisational skills are fundamental to the role
- Strong analytical skills and the ability to deliver high-quality in a highly-pressured environment
- Proven experience in customer management, strategy and execution along with competent knowledge of databases, email platforms and data-rental
- A passionate, creative and driven individual who has a genuine passion for fashion!
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If this sounds like it'd be up your street and you'd like to know more, hit apply and we'll get in touch ASAP.
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.