Marketing and Communications Manager
Permanent role
Remote
Education sector
£37,500 - £42,000 PA
The role
- Support in the development of a marketing and communications plan that supports delivery of the strategy
- Support the Head of Digital, Marketing, and Communications to undertake audience and persona mapping work
- Create and oversee the production of high quality, relevant, and consistent content that supports the marketing and communications strategy
- Measure and optimise the performance of marketing communications campaigns
- Develop and deliver an internal communication plan
- Devise innovative strategies and campaigns to support the Business Development team and generate high quality new sales leads
- Manage external partner relationships
- Own social media channels
- Develop strategies to drive traffic to digital platforms through effective SEO
- Manage, develop, and control the internal and external brand
- Develop integrated marketing, communications, and engagement campaigns, maximising ROI
- Management and forecasting of the annual marketing budget
- Management of the wider marketing and communications team
Person specification
- Proven track record in B2B marketing
- Extensive general marketing and communications experience
- Expertise in developing integrated communications programmes drawing on all areas of the marketing mix including direct marketing, CRM, events, and digital channels
- Experience of managing external agency and supplier relationships
- Expertise in brand management
- Strong communication and copywriting skills
- Marketing degree or equivalent
- Understanding of working in a customer-focussed environment
- Ability to work effectively as part of a team
Benefits
- 25 days holiday (plus bank holidays)
- Flexible working
- Remote working
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
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