PR Manager

Here at Graham & Brown an exciting opportunity has now arisen for a PR Manager to join the team, based in Blackburn. You will join us on a full-time, permanent basis. In return, you will receive a competitive salary range between £27,670 - £34,587 per annum.

Graham & Brown has had design and colour at the heart of our business for over 75 years and has gone from being just a wallpaper manufacturer to an interior lifestyle brand driven by high-quality products and exceptional customer experience and marketing. With leading brands across the market from the Graham & Brown brand itself to household names like Superfresco Easy and licenses such as Laura Ashley, Joules, and Cath Kidston to name but a few, our offer stretches across products from wallpaper, paint, fabric, curtains, blinds, bed linen and wall art. Our business is built on leading-edge design, across our international businesses and markets, and we put the customer at the heart of everything we do. We have been recognised as a "Cool Brand" on seven successive occasions. As a 3rd generation, family-run business, we have the luxury of freedom to implement fresh ideas and to form great working relationships with all our colleagues across the business. We are proudly a carbon-neutral business with a real commitment to sustainability.

We offer a range of excellent benefits, including:

• 32 days' holiday, inclusive of Bank Holidays
• Flexi time working
• Birthday day off
• Generous staff discount on all Graham & Brown products, up to 60%
• Access to colleague discount portal
• Employee Assistance Programme
• Generous pension, totalling 10%
• Life Assurance
• Free Parking
• Use of company pool cars for company business
• Regular Company social events, brought to us by our very own Fun Squad!

As our PR Manager, you will be responsible for supporting the Community & Social Manager in the delivery of PR KPIs globally. You'll be instrumental in the delivery of Graham & Brown communications through a variety of routes and channels across digital and print.

Our PR Manager will:

• Build strong relationship with the key media targets and the teams within them to maximise the exposure of the brand across digital and print.
• Write engaging and inspiring press releases in line with the marketing communications plan and secure in relevant publications.
• Support press releases by liaising with key media to ensure maximum publicity and positive coverage.
• Manage the PR budget
• Manage suppliers such as news-wires and image libraries, ensure we also have best in class suppliers who can facilitate our message.
• Run our press office. React to ‘press wire' to ensure we respond to what journalists are looking for.
• Respond to all sample requests ensuring despatch and receipt of the samples is in good time to meet journalist deadlines.
• Proactively identify opportunities for topical and "press stories" and deliver on them in support of marketing and business objectives. (e.g. Barbie Core, Bridgerton trends – how are they relevant to our brand and do they "fit")
• Use your knowledge and creativity to deliver market-leading PR activations.
• Manage and maintain up to date media lists.
• Manage PR tracking tools and ensure they continue to be fit for purpose.
• Track, measure and report on PR coverage KPIs. Produce monthly update reports on results.
• Ensure all links featured in digital articles relate to the correct locations on the website, and if not get them corrected.
• Plan and assist in the execution of PR events.
• Responsible for securing coverage across both print and digital media outlets.
• Follow industry trends and update the marketing team accordingly.
• Share quality coverage internally using Workplace.
• Seeking out new press opportunities/publications and contacts.
• Create and manage disaster recovery briefing document.
• Support international PR agencies where applicable.
• Manage international PR requests where applicable.
• Maintain PR assets and releases folder and work to give access to press.
• Ensure press information is up to date on our websites.
• Liaise with and guide external PR agencies where we have them.

Experience and skills required by our PR Manager:

• Experience within an in-house PR/Comms or marketing function or within a PR agency.
• Very strong copywriting and editing skills.
• A genuine interest in the interiors industry and press.
• Presentation skills, media relations and public speaking.
• PC literate – Outlook, Excel, Word, PowerPoint.
• Excellent attention to detail.
• Very well organised.
• Quick Learner.
• Competent to work on own initiative.
• Enthusiastic.
• Outgoing and confident with the ability to build strong relationships.
• Creative.

If you have the skills and experience, we are looking for, click ‘Apply' now to be considered as our PR Manager - we'd love to hear from you!