Job Title: Performance Marketing Executive
Location: Leicester area
Position Type: 35 hours per week
Hybrid: 3 days in office
Salary: £30,000 - £37,000
Looking for:
We're seeking a passionate and enthusiastic Marketing Performance Analyst to join our growing team and help shape our future growth strategy. You'll collaborate with a talented graphic designer, Marketing Executive, and report to our Marketing Manager. Our workplace culture is friendly, fun, and professional, encouraging open communication, knowledge sharing and idea creation.
About the company:
We are a leading business insurance and tax compliance firm for the self-employed, part of a global insurance group. Since 1988, we've been committed to simplifying insurance and tax for contractors and freelancers with a range of tailored services. We're seeking a passionate and enthusiastic Marketing Performance Analyst to join our growing team and help shape our future growth strategy.
Key Responsibilities:
Performance Tracking and Optimisation
- Monitor the PPC performance of campaigns and identify opportunities for improving efficiency and effectiveness through data analysis.
- Test and optimise various elements of the website and campaigns, including customer buying journeys, landing pages and PPC ad copy.
- Assist in implementing tracking improvements across the websites using GTM optimisations and data layer ingestion.
Audience Segmentation
- Segment customer and prospect data to better understand customer behaviour and preferences.
- Develop personas and audience profiles to guide targeted marketing efforts.
Data Visualisation
- Use data visualisation tools to present data in a clear and actionable manner.
- Translate complex data into easy-to-understand visuals for non-technical stakeholders.
CRM
- Collect, analyse, and interpret marketing data to identify trends, patterns, and opportunities for optimisation.
- Use statistical and analytical tools to extract insights from large datasets.
- Communicate complex data findings in a clear and understandable manner and recommend actionable insight.
Skills and Experience Specification:
- Proficient in Google Analytics (GA4) in an e-commerce context
- Confident using Tag Manager and Looker Studio
- Experience with CRM software management
- Experience with automated marketing tools
- Proficiency in data analysis and presenting compelling insights from complex datasets for various audiences, including senior leadership.
- A proven ability to collaborate and liaise effectively with diverse stakeholders.
- Expertise with marketing analytics tools and platforms.
- Strong attention to detail and exceptional organisational skills.
- Creative and innovative thinker, intellectually curious with the ability to challenge the status quo.
Benefits
- Upto £37,000 per annum
- Employee benefit package
- Work for an equal opportunity employer
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