Head of Marketing
Onsite in Liverpool (Option of hybrid after the probationary period)
Up to £50,000 DOE
This is a leadership position within our business, seeking an expert in marketing and lead generation with extensive experience in driving B2C sales.
Responsibilities will include:
- Managing and continually enhancing our B2C website and sales portal
- Developing marketing strategies to achieve B2C sales targets
- Identifying and managing third-party lead generation partners
- Planning and executing comprehensive digital marketing campaigns
- Monitoring and analyzing marketing performance data
- Producing reports on marketing activities and outcomes
- Managing, developing, and promoting the brand to build awareness
- Creating and implementing multi-channel campaigns with a focus on digital, as well as traditional methods
- Assisting with various marketing activities as needed within the business
Requirements:
- High-level experience in B2C marketing (5+ years)
- Marketing qualification (Degree / CIM or similar)
- Experience in strategy development, paid social advertising, email marketing, copywriting, data analysis and reporting
- Experience in lead generation
In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.