Our client are a fast growth business.
Due to continued growth they are now looking for a CRM Executive to join the team.
Role:
As the CRM Executive, you'll be responsible for supporting the Senior CRM Executive and CRM Manager with the delivery of key customer communications, along with understanding engagement, usage and retention rates across multiple brands.
You will have hands-on experience in campaign planning, building, implementing and testing CRM programmes to drive positive engagement and sales acquisition.
You'll be a collaborative team member and confident communicator who can engage all levels of the business to deliver our multi-channel CRM marketing strategy.
Key Skills & Experience:
- Responsible for production, delivery & performance of email campaigns to support weekly BAU email programme
- Ownership of briefing, building and testing email campaigns according to the CRM campaign schedule
- Working with the Senior CRM Executive and CRM Manager to define and agree the contents of weekly emails and promotional activity
- Working with the Product and Creative teams to ensure campaigns are on brand and in line with client requirements
- Monitor and report on the effectiveness of CRM campaigns, providing recommendations for improvement
- Assist in the maintenance of the CRM communications calendar to support planning and execution of campaigns to schedule
- Ensure emails follow industry policies and best practices
- Deliver campaigns on time whilst ensuring they are legally compliant (GDPR)
Experience Required:
- At least 12 months working within a previous CRM role
- Experience working within a CRM team to plan and execute campaigns to schedule
- Experience writing creative design briefs and working with creative teams to bring your visions to life
- Customer data segmentation experience, with clear understanding of segmentation logic
- Strong analytical skills, including experience with email insights reporting and the use of analytics tools
- Experience with Iterable or a similar ESP (Braze, Kalviyo, DotDigital) would be beneficial but not essential
- Experience with reporting suites such as Power BI and Google GA4 would beneficial but not essential
- Capable of independent workload management and working with multiple priorities
Excellent package on offer.