Marketing Manager
Killamarsh – Hybrid (with some national and international travel)
Salary: £45,000 – 55,000 Per Annum + Bonus + Allowance
Elevation Recruitment Group - Marketing Division are excited to be working a leading manufacturer and that sell solutions into industrial markets to grow their team with the addition of a new Marketing Manager.
Benefits:
- Car Allowance
- Hybrid and Flexible Working
- Training and Development Opportunities
- Company Bonus Scheme
- Westfield Healthcare Cash Plan
- Employee Assistance Programme
- Wellbeing Programme
- Company Sick Pay Scheme
- 4x Salary Life Assurance
- Enhanced Maternity/Paternity/Adoption Pay
- Buy And Sell Holidays
- Company Events
This role will be responsible for leading, creating and executing the company's marketing strategy and plan, in line with commercial objectives, as well as day-to-day marketing activity including copywriting. A key player in making our growth strategy happen, the Marketing Manager will use best marketing practice, creative innovation and data-led decision making to build brand identity and vision, increase industry awareness and transform lead generation.
Responsibilities of a Marketing Manager:
- Work with senior leadership to establish and implement the company's brand identity and vision
- Develop and execute marketing strategies to expand market reach, boost lead generation, and enhance brand awareness
- Analyse marketing data to inform strategic planning
- Oversee and manage the lead-generation process
- Assist with brand visibility and logistics for events like exhibitions and conferences
- Evaluate and improve marketing activities with creative ideas to drive growth
- Redesign websites to align with business objectives and improve commercial impact
- Plan and produce impactful content for social media, digital, video, and print channels
- Develop and direct the creation of marketing materials, including websites, ads, blogs, brochures, and videos
- Collaborate with experts to produce authoritative marketing content
- Conduct briefings with senior leadership, providing insights and recommendations
- Ensure clear and coordinated messaging with senior team collaboration
- Uphold brand excellence and consistency in all communications
- Work with HR to ensure consistent employer branding and internal communications
- Manage the department budget to maximize ROI
- Oversee the marketing funnel and CRM processes
- Manage relationships with external design and digital agencies
- Mentor and develop the Marketing Assistant
Requirements of a Marketing Manager:
- Must have a Full UK Drivers License
- Willingness and ability to travel both nationally and internationally as required
- Proven experience in developing and implementing brand identity strategies
- Experience working in a small to medium-sized enterprise (SME) environment, with the ability to adapt and thrive in a dynamic setting
- A proactive individual who can seamlessly transition between strategic planning and hands-on execution
- A solid understanding of technical concepts, enabling effective communication and collaboration with technical teams
- Demonstrated experience in business-to-business (B2B) marketing, with a focus on building strong relationships and driving results
- Confidence in presenting and sharing ideas with senior stakeholders, demonstrating strong communication and influencing skills
- A dynamic individual who brings energy and personality to the team, fostering a positive and engaging work environment
- Experience in implementing and managing new CRM systems to enhance marketing and sales processes
- Proven experience in managing and developing a marketing team, fostering a collaborative and productive work environment
- Marketing degree preferred
- CIM digital qualification / equivalent preferred