The Search Manager will work within the our team and will be responsible for daily bid management and optimisation of paid search campaigns across all search, shopping and retargeting networks.
Responsibilities:
- Manage Shopping and PPC campaigns across all search and retargeting networks
- Conduct extensive keyword research, analysis and testing of keyword performance across multiple channels
- Understanding market trends and the client's businesses to build highly competitive campaign structures
- Optimise campaigns across multiple channels in a strategic way in order to deliver the best ROI
- Responsible for ensuring successful campaigns, managing bids and budget
- Meet client KPI's and advise on campaign optimisation
- Optimise all PPC activity, including bid management, copywriting and competitor benchmarking
- Keep up to date with the latest developments and trends across PPC and Paid Media
You will need:
- Minimum 2 years' experience working within Paid Search and Shopping
- Used to working with large data sets and utilising audiences, analytics and demographic profiling to inform and enrich search strategies.
- Google Shopping optimisation and Feed Analysis in Merchant Centre
- High levels of client management skills.
- Understanding of the interplay between search and social.
- Retail client experience essential
- Experience working with large scale bid management platforms ideally Kenshoo and Doubleclick.
- High level of analytics skills - used to working with both customer and similar audiences.
- Google Partner Qualifications for Search, Shopping and Analytics
Desirable Experience
- Working with Google Scripts to automate campaign optimisation strategies
- Google Product Feed and Merchant Centre optimisation
Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.
Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.