About Mumsnet
Mumsnet is a popular online community where parents come together to exchange tips, share knowledge, seek advice, and offer support. Since its launch in 2000, it has been dedicated to making parents' lives easier while also providing a space for entertainment. As the UK's largest network for parents, Mumsnet hosts millions of conversations on a vast range of topics, not just parenting. It's a place where you can find practical help, connect with others, and dive into discussions that go far beyond child-related issues.
About the Performance Marketing Campaign Manager Role
We are seeking an experienced
Performance Marketing Campaign Manager
to lead and optimise native ad and performance marketing campaigns. In this role, you'll be responsible for the full lifecycle of campaign management, ensuring that all campaigns meet or exceed performance goals and client expectations. The ideal candidate will bring a strong background in digital marketing, data-driven decision-making, and client relationship management.
What you'll be doing
- Lead the end-to-end management of native ad and performance marketing campaigns, including planning, setup, execution, and delivery.
- Continuously monitor and optimise campaigns using data insights to improve performance, maximise ROI, and achieve KPIs.
- Be the primary point of contact for clients during the campaign lifecycle, providing regular performance updates and resolving any concerns or issues.
- Conduct in-depth data analysis to identify trends, areas for improvement, and actionable insights to enhance campaign outcomes.
- Produce comprehensive reports on campaign performance, offering detailed insights, and providing strategic recommendations for future campaigns.
- Ensure all technical components of campaign delivery (such as pixel tracking and audience segmentation) are correctly implemented and fully operational.
- Identify and resolve any technical or performance-related issues that arise during the campaign lifecycle.
- Work closely with internal teams, including sales and product development, to ensure campaigns are seamlessly integrated and executed.
- Craft engaging and effective ad copy that resonates with the target audience and aligns with the campaign's objectives.
Experience you'll need.
- Demonstrated proficiency in using Google Ad Manager for creating, managing, and optimising native ad campaigns.
- Extensive experience in digital marketing, with a deep understanding of various digital advertising strategies, tools, and best practices.
- Proven track record in managing multiple high-performing digital campaigns from concept through to completion.
- Strong analytical skills with the ability to interpret campaign performance data and turn insights into actionable improvements.
- Experience in managing client relationships, effectively communicating performance updates, and ensuring client satisfaction.
- In-depth knowledge of the technical aspects of ad delivery, including troubleshooting and implementation of pixels, tracking, and audience segmentation.
- Proven ability to write persuasive and conversion-focused ad copy tailored to diverse audiences.
- Hands-on experience with Data Management Platforms (DMP) to build, segment, and target specific audiences for more personalised campaign delivery.
- Familiarity with AI-driven tools and techniques used to test, measure, and enhance the performance of advertising campaigns would be advantageous.
Benefits:
- Generous time off & schemes: 25 days holiday, buy more holiday option, Cycle2Work, and Electric Vehicle Scheme.
- Employee development & support: EMI share options, LinkedIn Learning with dedicated learning time, Employee Assistance Programme, and wellness benefits via Perkbox.
- Family & health benefits: Mumsnet Workplace Pension & Nursery Schemes, BUPA private medical and dental cover, and monthly team social events.
What's next?
We have chosen to work with our friends at ADLIB who are managing the recruitment process for Mumsnet.
Please note that any candidates that approach Mumsnet directly will be forwarded to ADLIB for consideration.
Why work for Mumsnet?
We embraced flexible and home working a long time before COVID, and we care much more about outputs than hours on the clock. We don't only want to hire the best people: we want to retain them. If you need some flexibility, let us know and we'll do our best.
We're committed to diversity and quality (see our policy ) and we think we're second to none in the all-round support we offer to parents and carers at work (see our parental leave policies ). Working for Mumsnet means never having to pretend you don't have a family or other commitments, and we promise never to keep you away from a school appointment. We are also proud to be a London Living Wage employer and we have never used unpaid interns.