The Company:
Our client is an international Interior Design studio based in SW London that creates luxurious products and interiors that honour design, crafstmanship and timelessness. They require someone to lead their transition to in house marketing, PR and social media strategies and develop the department long-term.
The Role:
This is a newly created role reporting directly to the Managing Director. The candidate will be responsible for working in tandem with senior stakeholders to develop a coherent and innovative marketing strategy, with a key aspect to manage the distribution of content across various channels.
Responsibilities:
- Collaborate with the wider Business Development team to devise and implement an omnichannel marketing strategy to support sales objectives.
- Support the delivery of a social media strategy designed to share their narrative with target audiences across core channels including Instagram, Pinterest, their website, and other appropriate platforms.
- Devise and implement a content distribution strategy across digital channels.
- Devise, implement and manage a performance marketing strategy to facilitate paid distribution of content, creating conversion led ads that maximise ROI (or work with external agencies to continue existing successes in this sphere).
Requirements:
- A minimum of 5+ years' experience in similar companies / sector / role is essential
- Demonstrable experience of implementing digital marketing campaigns from briefing to inception and launch
- Product led digital marketing experience - ideally in an industry such as home interiors, furniture, or similar
- Clear understanding of performance marketing techniques with demonstrable experience building and managing successful ads (i.e. Meta, PPC & other, e.g. Pinterest)
- Demonstrable experience using digital marketing techniques to build an online brand working collaboratively as part of a wider commercial team
Benefits include one day per week work from home.
*Due to the high volume of applicants, only relevant candidates who meet the criteria above will be contacted.