Sanderson are working closely with a leading consultancy to support a new role of a Marketing Consultant to lead delivery on go to market plans and strategy for framework agreements within local government to drive reputation, brand awareness and income generation.
Key requirements
- Demonstrated success in crafting, executing, and assessing marketing and communications strategies within a local government context
- Skilled in analysing and reporting on market trends, customer behaviour, and competitor activities.
- Excellent stakeholder management abilities, capable of engaging and influencing stakeholders at all levels, both internally and externally.
- Proficient in managing multiple projects simultaneously, with strong prioritisation and project management skills to ensure timely and successful delivery.
- Proven experience in creating compelling and accurate content tailored for diverse audiences across various channels.
- Expertise in measuring and evaluating the return on investment of marketing and communications initiatives.
- Highly motivated and driven, with a proactive attitude and a strong sense of initiative.
- Creative thinker with a keen eye for design and innovation.
- Proficient in using relevant software and tools, including MS Office, email platforms, digital marketing communications, design software, and social media tools.