This position of a Demand Generation Manager is pivotal within the Sales and Marketing department, responsible for driving lead generation and new business acquisition in on behalf of their global sales team.
Client Details
Our client is a notable player in the Open Source Software industry with over 100 employees. Operating on a remote model basis, this organisation has a strong focus on developing innovative solutions that shape the future of technology.
Description
- Develop and implement effective lead generation strategies in the private business sector.
- Collaborate with the sales team to optimise marketing initiatives and campaigns.
- Use data-driven insights to improve customer acquisition strategies.
- Manage external agencies and vendors to ensure marketing initiatives meet quality and performance standards.
- Monitor and report on campaign performance, making adjustments as necessary to ensure success.
- Collaborate with sales team to align marketing strategies and increase lead generation.
- Stay up-to-date with industry trends and competitor activities.
- Coordinate with other departments to integrate marketing strategies across the company.
Profile
A successful Demand Generation Manager should have:
- A degree in Marketing, Business, or a related field.
- Proficient in using marketing automation tools and CRM software - ideally Hubspot
- Strong understanding of lead generation strategies in the B2B Sector.
- Excellent analytical skills with an ability to derive meaningful insights from data.
- Strong leadership skills with an ability to manage a team and external agencies.
- Proven track record of 300 MQLs per month
Job Offer
- An attractive salary in the region of £55000 per annum.
- Comprehensive benefits package including Pension, Healthcare, Life Insurance and Company and Personal Bonus.
- Opportunity to work in a forward-thinking company in the FinTech sector.
- Remote working