We are recruiting for a Programme Manager on behalf of our client, who are an award winning, not-for-profit organisation based in Birmingham who provide support to unpaid Carers. This organisation offer an empowering and supportive work environment where they truly value their employees, as well as a 4 day working week.
This is a new role within their Marketing team and would suit someone who has similar experience within a not-for-profit organisation. They offer hybrid working.
Duties and experience required, include:
Digital Marketing and Content Strategy:
- Proven track record in developing and executing online marketing strategies, including SEO, content marketing, and social media.
- Expertise in creating engaging, informative content tailored for Carers, such as blogs, guides, and email courses.
- Public Relations (PR) Experience:
- Community Building and Engagement:
- Partnership Development and Management:
- Technology and Digital Health Solutions:
- Data Analysis and Strategic Planning:
- Hands-on Leadership and Operational Management:
- Carers Voice Initiative:
- Strong PR skills to enhance Forward Carers' visibility and reputation.
- Experience in managing media relations, press releases, and public communications to positively influence public perception and support.
- Ability to foster and manage online communities and support networks, ensuring active engagement and participation.
- Skills in building and maintaining strong online communities and support networks.
- Experience working with local authorities, healthcare organisations, NHS providers, and charities to expand service reach and secure collaborations.
- Familiarity with AI-powered tools, chatbots, self-help platforms, and online health and wellness support systems to provide instant, personalised support.
- Proficiency in using data and insights to improve services, measure impact, and reduce system demands.
- Capability to conduct thorough departmental reviews, identify inefficiencies, and implement cost-saving measures while maintaining high service standards.
- Ability to lead by example, contributing directly to projects while managing a team effectively.
- Experience in developing and managing online health and wellness support systems.
- Strong advocacy skills to amplify the voices of Carers in all marketing and communications efforts.
- Experience in organising and promoting Carers' feedback and stories to influence policy and improve services.