Marketing Executive
Location: Home based with visits to Maidenhead and London offices from time to time. Currently, the team attend the Maidenhead office once a week.
Working Hours: Full Time (Monday - Friday 09:00 - 17:30)
Kensington is one of the UK's leading specialist mortgage lenders. Our award-winning mortgages enable us to serve fast-growing segments such as the self-employed and those with multiple or complex incomes. They're the people the high street is not always set up to cater for, the ones who need a mortgage lender that uses people to underwrite their mortgage applications, instead of relying on computer algorithms.
Since 2018, we've been on an exciting organisational transformation; repositioning the Kensington brand with a new strategy and visual identity, creating innovative marketing campaigns that inform and educate customers (predominantly brokers) on the benefits of Kensington.
We're a small and dynamic marketing team that works closely with multiple areas of the business to create engaging content that stands out from the crowd across multiple channels including web, email, social, events and trade press. We don't rest on our best-in-class laurels and constantly looks to wider industries to keep our communications relevant, exciting and innovative.
In 2023 we were acquired by Barclays Bank UK PLC and became part of the wider Barclays Group, providing the added financial strength and opportunities that comes from ownership by one of the UK's largest financial services institutions.
Overall Purpose of Job
We are looking for a motivated and ambitious individual to support the Marketing team in driving awareness and consideration amongst our broker and consumer audiences with communications that promote our brand, products, and services.
This role will suit you if you're a `hands on' enthusiastic team player with a mature, flexible and friendly attitude who is keen to learn and grow.
Key Accountabilities
Email Management:
- Creating, setting up, optimising, and measuring emails, via the DotMailer email system
- Generate a weekly email to our broker partners with our service levels, including a `spotlight' on a focus of the week. Working closely with sales, product and operations on what the focus should be
- Facilitate and send a monthly email on behalf of our sales team to their contacts, reporting back on successes, and including suggestions for improvements.
- Co-ordinate and send a monthly newsletter to our broker partners, working with sales and marketing on the content
- Manage the data uploads onto the platform on a regular monthly and ad-hoc basis
- Work closely with the marketing and product teams on any event or pricing emails, ensuring good practices and learnings are applied to all email templates
- Applying accuracy and thoroughness to content through excellent attention to detail and acquiring the appropriate approvals before sending any campaigns live
- Report regularly on email effectiveness, specifically Open Rates and Click to Open Rates, on a weekly and monthly basis
- Continually measure the performance and be willing to provide recommendations as to how we can develop and improve our campaigns based on the insights being generated - for example A/B testing
- Directly liaise with our third party design agency on email creative and enhancements
Sales support
- Be the marketing lead for Mediafly, the sales platform. Ensure it is populated with relevant and correct content to educate and inform brokers, through the aid of the sales team
- Report on the usage of Mediafly including insights into the sales team usage to determine effectiveness of collateral created and streamlining sales messages
- Create and manage all sales collateral including articles, presentations, VIP one-pagers and product information sheets. Inputting to the creative and content, and ensuring consistency with the website either through online content or via online documents
General
- Updating literature as required, for example legal documentation for brokers, using our online workflow system and liaising with relevant teams regarding content. Directly working with our third party design agency on updates
- Assist with website content and updates, specifically updating our weekly service levels and `latest updates' online, directly working with our third party web agency
- Support the Social Media Manager with content and posting, learning both Hootsuite and native social platforms to deliver messages as per the social schedule when required
- Managing the marketing inboxes
- Providing project-specific administrative support
- Raising purchase orders and setting up new vendors
- Keep up to date and communicate all marketing developments, monitoring competitor activity and recommend best practices
Experience, Knowledge, Skills
This is a hands on role in a fast-paced environment where things can rapidly change and require the marketing team to provide quick assistance. You must have exceptional organisational skills, be able to multi-task, and work collaboratively with internal stakeholders.
The following skills are desired:
- Experience with an Email Service Platform, specifically DotDigital
- Experience using a Social Media management platform, specifically Hootsuite
- Experience with Google Analytics
- Exceptional organisational skills
- Analytical, inquisitive mindset
- A strong `Can-Do' attitude and the ability to work on multiple priorities