Marketing Manager / Executive (Hands-on / Creative) - £40k to £45k Bonus Benefits - City of London - Hybrid
This is a great opportunity for a passionate and enthusiastic Marketing person, who is hands-on, being able to take a brief and run with it, . This opportunity is in a consumer based Fintech company, working in a small team, reporting to the Head of Marketing. Owning the marketing activity around your brief, you will be part of an energetic, friendly and professional team who all have a passion for marketing, with lots of opportunity for development and growth.
This is a hands-on role suited to someone who may be a Marketing Executive looking for their next step, or a graduate with a couple of years experience and an enthusiastic drive, confident working across a mix of digital marketing activities, especially performance marketing, email/lifecycle campaigns and content execution. You'll be working closely with the wider marketing and product teams to deliver campaigns that make a real commercial impact.
SALARY ETC:
- £40k to £45k bonus benefits such as 25 days holiday BH, Health Insurance, Life Insurance, Pension, Enhanced SMP/SPP, etc.
- Hybrid working, with at least 2-days in the office.
- City of London
- Permanent, full-time
REQUIREMENTS:
- Must have full rights to work in the UK, as not able to offer sponsorship.
- 3 / 4 years experience in a marketing role such as a Marketing Executive, or similar, which has been hands-on, or a marketing graduate that has a 1 or 2 years experience.
- A relevant degree or equivalent experience.
- Enjoys a hands-on marketing role, ideally with some experience in a consumer based company/organisation.
- A desire to learn and progress with a passionate and enthusiastic approach to marketing, and the opportunities.
- Excellent communication skills (written and spoken).
- Comfortable using marketing automation tools (HubSpot preferred), and confident managing and improving email marketing campaigns.
- Good understanding of digital marketing principles and how to measure success.
- Comfortable using tools like Canva or similar for simple design tasks.
- Strong organisational skills and attention to detail.
- A practical, get-things-done mindset with a willingness to learn.
DUTIES TO INCLUDE:
- Brand & Content marketing, to include; writing compelling copy tailored to varied audiences.
- Plan and deliver creative marketing campaigns and seasonal promotions to boost customer action and engagement.
- Oversee social media content creation using Canva, aligned to brand strategy and calendar.
- Refresh and manage website content to ensure relevance, clarity, and conversion.
- Support the launch and ongoing promotion of new services, as well as identify upsell/cross-sell opportunities.
- Plan and run digital campaigns to support customer acquisition and retention.
- Manage and optimise lifecycle marketing programmes using HubSpot, targeting key stages like onboarding, usage, and re-engagement.
- Set up and send segmented email campaigns, tracking performance and improving engagement over time.
- Support efforts to reduce churn and increase customer value through timely and relevant communications.
- Plan, track, and report on monthly marketing performance across all key channels.
- Test and optimise messaging and campaigns to improve performance and ROI.
- Stay on top of trends in content, automation, and digital engagement to drive innovation.
- Work autonomously and collaboratively with the wider marketing and product teams.
- Manage content and creative through approval workflows as needed.
- Contribute to ad hoc projects that help scale brand visibility and customer engagement.