Job Title: Marketing Executive - Automotive Sector
Location: Crawley, RH10 9LW
Salary: Between £33,000-£36,000 (depending on experience) + option for tax efficient company car
Full Time and Permanent
Our client is an automotive retailer representing prestigious car Brands, they have a total of 30 businesses providing sales, service and accident repair services across Sussex, Surrey, Kent and Hampshire.
Established since 1931, they are a successful and progressive third generation family owned business.
They are now actively looking to recruit for a Marketing Executive for their head office in Crawley.
KEY RESPONSIBILITIES
Be the 'brand expert' for your automotive brands, keeping up to date with the latest model releases and current marketing campaigns.
Develop, manage, and report upon email marketing campaigns.
Collaborate with the digital marketing team on paid digital campaigns.
Collaborate with the digital marketing team on website updates and changes.
Capture high quality content for use across our social media channels
Suggest ideas for social media content to our digital marketing team for your brands.
Make minor content amends in our CMS to keep our new website up to date and relevant.
Write proficient and comprehensive briefs to artworkers for new campaign artwork.
Develop, manage and report upon all non-digital marketing campaigns.
Develop and manage all print and non-digital marketing communications materials including stationary.
Brief relevant new car model updates to the digital team and other relevant parties.
Build and maintain effective working relationships with key internal stakeholders within your brands.
Build and maintain effective working relationships with key manufacturer stakeholders.
Build and maintain good relationships with Harwoods Group Affinity Partners.
Provide Market Intelligence as requested.
Take ownership of both internal and external marketing planners, making sure we meet the minimum requirements from manufacturers.
Ensure that the SMT Team and Website team are briefed on all marketing campaigns and campaign performance.
Report back on own campaigns and events to contribute to a quarterly marketing planning process.
Develop, plan and manage any customer events relevant to your brands.
Work closely with other marketing executives across groupwide campaigns and events.
Act as 'brand ambassador' at any events you host, both in the showroom or externally.
Skills & Requirements
Essential:
Competency in numeracy, literacy and IT.
Good understanding of all major marketing communication channels and media.
Good communication skills (verbal and oral)
Good relationship management skills
Ability to manage priorities and multiple projects simultaneously.
Excellent Time Management and Organisational Skills
Commercially astute with a data driven approach and a focus on ROI.
Driving Licence.
Experience
Essential:
At least three years' experience in a marketing role.
Experience of developing marketing collateral across a full range marketing channels.
Experience of developing and managing e mail marketing campaigns.
Experience of producing and analysing marketing intelligence reports.
Experience of working within a fast-moving retail environment.
Experience of managing promotional and customer loyalty events.
Desirable:
Experience of working in an automotive retailing environment would be advantageous but not essential.
Benefits:
- 25 days holiday + bank holidays
- Option for Tax efficient company car
- Pension Scheme
- Free Eye Test
- Childcare Vouchers
- Referral Scheme
To apply for this role please submit your full and up to date CV to Jonathan at Pybus Recruitment